A new coffeeshop named Dairies Coffeehouse and Cold Brew Bar opened on Memorial Drive in the Reynoldstown neighborhood of Atlanta in mid-April.
Atlanta Coffee Shops paid a visit to this new spot during the coffee shop’s opening weekend, and below are some photos and first impressions.
The TL;DR version:
The coffee shop has an incredible 14-tap cold brew bar (Cold Brew, Nitro Cold Brew, Nitro Latte, Nitro Oat Milk Latte, Nitro Matcha Latte, Sparkling Arnold Palmer, Sparkling Hibiscus Tea, Sparkling Yuzu Green Tea, Nitro Chai Latte, Cascara Cream Soda; and the following seasonal drinks: Sparkling Oolong Tea, Blueberry Hibiscus Soda, Nitro Earl Grey Latte, and the “Captain” on Tap)
Strong focus on “clean” and healthy food options (including gluten free and vegan)
Emphasis on a long-term, sustainable relationship with the coffee/tea farmers with which the coffee shop partners
Beautiful and thoughtful design elements throughout
Guilt-free tipping (you can send a tip to Cold Brew Bar via Venmo after your visit, channeling your inner millennial)
Amazing wireless chargers built into the tables!
Details from this visit are profiled below.
Dairies Coffeehouse and Cold Brew Bar (with its parent company Thrive Farmers; read below for details) is part of Atlanta Dairies, an urban development project that has been in the works since 2015. Next door to Cold Brew Bar is an apartment complex called Alta Dairies that recently opened. There is a parking garage (free for customers) that is connected to the coffee shop via a catwalk (or you can take an elevator from the parking deck). Three Taverns Brewery is slated to open in the vicinity this summer. You can read more about the Atlanta Dairies development here.
Walking around the area, you get a sense of the massive space (Cold Brew Bar is one of the first retail places to open in the 11-acre complex of Atlanta Dairies).
The Menu at Cold Brew Bar
The menu at Cold Brew Bar is extensive and is split into “Drinks,” “Breakfast and All Day,” and “After 11AM.”
The drinks at the Cold Brew Bar include the following drinks available on tap (10 out of 14): Cold Brew, Nitro Cold Brew, Nitro Latte, Nitro Oat Milk Latte, Nitro Matcha Latte, Sparkling Arnold Palmer, Sparkling Hibiscus Tea, Sparkling Yuzu Green Tea, Nitro Chai Latte, and Cascara Cream Soda.
From the hot beverages, the menu includes traditional coffee drinks such as americano, macchiato, latte, and cappuccino. There are also frappes (flavors include col brew, sea salt mocha, caramel anise, and vanilla cardamom, and early grey) , milkshakes (early grey, cold brew, or chai; pistachio green tea; and “The Captain”—with housemade cap’n crunch cereal-infused milk), smoothies, and cold-pressed juices.
There are also so-called Functional Beverages on the menu, which include a goldenmilk latte, vanilla rose latte, mushroom chai latte, and keto coffee. For the tea fans, there are no fewer than twelve loose leaf teas on the menu at Cold Brew Bar.
Overall, there are literally 100+ drink choices on the menu at Cold Brew Bar (there are, in addition to the above mentioned options, seasonal offerings on the menu; the current selection of seasonal beverages on tap at Cold Brew Bar includes Sparkling Oolong Tea, Blueberry Hibiscus Soda, Nitro Earl Grey Latte, and the “Captain.”)
Breakfast and All Day Menu Items
The focus at Cold Brew Bar is on healthy options (including gluten free, dairy free, nut free, and vegan options): yogurts, oat+chia puddings, and lifestyle bowls are available all day. Each of these dishes can be supplemented with superfood add-ons such as chia seeds, goji berries, or beet powder.
After 11AM Menu Items
The “After 11AM” options include sandwiches (including Korean pork sliders, veggie flatbread, and French country grilled cheese), toasts (including avocado smash, smoke salmon, and goat cheese), salads (including kale salad, arugula salad, and kale salad), and various bowls (such as the Thai Bowl, Detox Bowl, an the Moroccan Bowl). For the toasts, one has the option to choose a Holeman & Finch sourdough bread.
Design Elements at Cold Brew Bar
During my conversation with Michael Jones, CEO of Thrive Farmers (the parent company of Cold Brew Bar), he explained how the vision for Cold Brew Bar was almost a decade in the making. The wholesale operation of Thrive Farmers has been very successful, and Michael had a vision to bring a retail location where customers could learn about the farmer-direct revenue sharing model. Thrive Farmers seeks to bring farmers as partners in the operation in order to create a more sustainable income for the farmers and their partners. Inside Cold Brew Bar, there is a board which shows the prices Thrive Farmers pays its farmers per pound of coffee from various regions, compared to “Fair Trade” prices observed in the market.
For those curious about the differences in “Fair Trade” system and what Thrive Farmers has been doing, this New York Times article from 2013 offers an excellent explanation:
Typically, farmers sell their green, or unroasted, beans. At that stage, the beans generally fetch a price based on the commodity market price, which in February averaged $1.53 a pound for Arabica coffee, according to the International Coffee Organization.
The fair trade concept offers an improvement on that model. It will pay the market price for beans, but, importantly, it guarantees a minimum price — now $1.40 for Arabica coffee. In addition, the local co-op that collects and processes the beans keeps a premium, now 20 cents, which is used for social services like scholarships and health care for farmers and their families.
Theoretically, a fair trade farmer never loses, because when the commodity market price is higher than the fair trade price, the farmer receives the market price, and the co-op still receives the premium. But fair trade buyers purchase unroasted beans, and the processes that add to the price and value of the coffee come later.
In the system that Thrive is trying to develop, farmers are paid only after their coffee has been exported, packaged and sold — at a much higher price — to retailers. If coffee is sold for, say, $7.25 a pound, Thrive splits the proceeds 50-50 with the farmers, who end up, in that example, with about $3.60 a pound.
Michael Jones provided additional commentary with respect to the above-cited New York Times piece. Specifically, Thrive Farmers has moved past the initial model that is described in the NYT piece and the company now uses an algorithm that is much more sophisticated and takes into account local economy and cost of living with market prices for specific coffees and qualities, etc., all in relation to the cost of production. Michael further elaborated in an email exchange:
We conservatively estimate that a general cost of production figure that could apply to any farmer in coffee in any region would be $1.50/lb—which in almost all cases would be even higher but we wanted a “bulletproof” number that just couldn’t be challenged by anyone in coffee so that’s what we went with. That is very important context when considering the true value of a fair trade program because that means that a farmer in that system can barely expect to break even…which most people don’t understand. Further, there are other expenses that get taken out of those prices before the farmer actually gets paid. That is why we decided to publish our prices that we pay to the farmer—which are net of all those other expenses (which our industry calls “farm gate” pricing). There really isn’t anyone else in the industry who has a fully integrated supply chain and even has access to pricing all the way to the farmer, much less who is committed to positively impacting the farmers.
This additional feedback is really useful if/when you visit Cold Brew Bar and observe their board for prices of coffees they pay to the farmers vs. “Fair Trade” estimates.
Because Michael and his team had a lot of time to build out the space, virtually nothing has been overlooked. From the beautifully designed menu to the ceramic cups to the furniture to the wireless chargers built into the tables, there is a form and function to the elements at Cold Brew Bar.
The Manifesto at Thrive Farmers (coffee supplier / parent company of Cold Brew Bar) is seen below.
We are in the business of impact. It is the most important thing we strive to make. From the start of a customer’s morning to the end of a farmer’s day, this is how we are measured.
Our farmers aren’t suppliers—they’re people. And what they cultivate isn’t a commodity—it’s a livelihood. It’s not just a supply chain, it’s a chain of values that guides everything we do. Integrity leads to transparency. Transparency to prosperity. And prosperity to quality. It’s a purposefully crafted product and process where all of us—from farmer to customer—thrive.
Another fantastic consideration by the team at Cold Brew Bar is the concept of “guilt-free tipping”. The idea is that you can tip Cold Brew Bar post your experience there. Bonus points for making it easy via Venmo!
Dairies Coffeehouse and Cold Brew Bar is one of the most pet-friendly spots in Atlanta. There is ample outdoor space (including nearby grassy areas) with plenty of water for your furry friends. See some more doggies that have recently paid a visit to Cold Brew Bar in this Instagram post.
Another very cool element in the design of Cold Brew Bar is the transparency (literally). In the back, you can see a section of the kitchen as well as the canisters for the fourteen taps.
Dairies Coffeehouse & Cold Brew Bar is a must-visit new destination in Atlanta for coffee, tea, and healthy food options. I’ve learned so much in just one visit and will certainly be back. It’s clear that this coffee shop took serious planning and the execution has been exemplary. Just, overall, spectacularly impressive.
If you haven’t yet checked out this new coffee shop (but it’s so much more), what are your weekend plans?
Editor’s note: there may be a part II of this post with additional details about Dairies Coffeehouse & Cold Brew Bar in the near future.