San Francisco Roasting Company in the Virginia Highlands Neighborhood of Atlanta

It’s not often that you encounter an independent coffee shop that has been in existence for more than twenty years. However, San Francisco Roasting Company belongs in this hallowed category; more than twenty years ago, Doug and Tanya Bond traveled from San Francisco to Atlanta to start their journey of opening up a coffee shop in the Atlanta area. Today, San Francisco Coffee Roasting Company serves the Atlanta community with three stores (Virginia Highlands, Poncey Highlands, and Candler Park) offering quality, fresh roasted coffee on a daily basis.

I had the chance to visit the Virginia Highlands location and can attest to the friendly nature of the baristas, the quality of the coffee, and wonderful atmosphere all-around.

Exterior and Interior of San Francisco Roasting Company in Virginia Highlands

The Virginia Highlands storefront, at the intersection of North Highland Avenue and Amsterdam Avenue, has what appears to be an unimposing presence:

However, once you step inside, it is clear there is abundant space and wonderful decorative features.

The glowing neon sign is located near the back of the shop. Downstairs is where the roasting of the beans happens on a weekly basis.

Interior of San Francisco Roasting Company’s Virginia Highlands location.

Interior of San Francisco Roasting Company’s Virginia Highlands location.

A wonderful and unique component of San Francisco Roasting Company’s Virginia Highland shop is the incorporation of a “Little Free Library” (even if unofficial) within the coffee shop.

Take a book, leave a book.

Seating arrangements.

The side room contains comfortable leather chairs and tables to get some work done.

Looking at the coffee beans at San Francisco Roasting Company.

An interesting design element at San Francisco Roasting Company.

Plenty of freshly roasted coffee beans for sale at San Francisco Roasting Company.

Plenty of mugs to service customers in peak times.

At the front counter at San Francisco Roasting Company.

Espresso, mocha, cappuccino, and latte coasters.

Preparing a fresh cup of coffee.

The pour.

A decadent cappuccino prepared at San Francisco Roasting Company. The portions here are generous.

The Patio at San Francisco Roasting Company

One of the coolest aspects at San Francisco Roasting Company’s Virginia Highlands location is the back patio and the beautiful artwork that adorns it. A sense of wanderlust can sweep you away as you adorn a scene featuring London (or perhaps Paris or Venice with the fountains), a beach, or even the nearby N. Highland & Amsterdam scene from Atlanta yesteryear.

The covered back patio San Francisco Roasting Company.

The back patio at San Francisco Roasting Company.

A close-up from art painted at the back wall at San Francisco Roasting Company.

One more cup of coffee for the road.

San Francisco Roasting Company is an all-around wonderful coffee shop in the Atlanta area: plenty of space to relax or get work done, friendly and knowledgeable staff, and of course, delicious coffee.

Note: there are three locations of San Francisco Roasting Company in the Atlanta area, but this post profiled the Virginia Highlands location only. Look for future updates from the other two spots on this blog in the near future!


San Francisco Roasting Company
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Address: (Virginia Highlands location)
1192 North Highland Avenue NE
Atlanta, GA 30306
Google Maps link
ph: 404-876-8816

Hours of operation:
Monday-Saturday: 7AM to 7PM
Sunday: 7AM to 7PM