A Discovery Gem and Dreamy Escape at Alchemist Trading Co. in Johns Creek, GA

There’s a new coffee shop in the suburbs of Atlanta and it is magical, even other-worldly: Alchemist Trading Co. in Johns Creek, GA.

Atlanta Coffee Shops recently paid a visit here after an enthusiastic reader/follower suggestion1. Alchemist Trading Co., while having recently opened, has been eight years in the making (from idea to execution). You may begin to understand why as you read through this post (and when you visit in person).

The TL;DR version:

  • An incredible interior design that pays homage to classics such as The Little Prince and famous artists (such as Piet Mondrian, Salvador Dali, René Magritte, and Gustav Klimt)

  • Tinted windows inside the shop for additional privacy/protection from direct sunlight/car headlights

  • Beautiful hand-painted brick wall that looks like a scene from an other-worldly planet

  • At least four origins of coffee available, from drip, to pour-over, to Dutch

  • Healthy food options such as avocado toast

  • House-made fresh desserts, including macarons and traditional Japanese mochi

  • Free Wi-Fi (with a clever password: goldrush)

This post profiling Alchemist Trading Co. is organized into three parts (click on the links to go to the respective section):

The Space & Design Elements

If you have read the “Start Here” (aka “About”) page on Atlanta Coffee Shops, then you will have observed that one of the interests that I try to profile or spotlight here are coffee shops that have a strong design or artistic element. Alchemist Trading Co. delivers in a way that I haven’t yet seen in metro Atlanta coffee shops.

Don’t let the modest exterior fool you:

The interior of the shop is magnificent2. The front counter features a massive amethyst gemstone at the edge that’s visually striking and beautiful to behold (a smaller amethyst gemstone appears on the other side of the front counter). Seen hanging above the counter is a panel with the word ALCHEMIST and the logo of the coffee shop; the logo is gorgeous and reminiscent of a vein in a rock (are there any geology enthusiasts out there?). The entire back wall of the coffee shop features a protruded landscape with golden veins/rivers running through what appears to be a mountainous landscape (based on my conversation with Eric, the owner of Alchemist Trading Co., many elements of the shop are meant to strike the observer’s imagination—there is not necessarily a definitive answer to what the various elements represent). Let your imagination dictate your experience.

The central counter at Alchemist Trading Co. features a large amethyst gem at the corner.

The interior seating area is gorgeous. The back wall, made of brick, has been hand-painted by the owner and features a golden rock (which is also the coffee shop’s logo) at center. Pay attention to the upper left corner and you will see a little prince and a fox—these are not painted on but are actually shadows from the lamp in the foreground! This spectacular design element is an homage to The Little Prince (read the Q&A at the bottom of this post).

The back wall and the seating at Alchemist Trading Co.

Detail of shadow play at Alchemist Trading Co.—the gradient from the blues of the night sky to illuminated shadows is stunning:

The man and fox shadow on a spaceship at Alchemist Trading Co.

Detail of the amethyst gem at the counter intersection.

Another view of the front counter at Alchemist Trading Co.—a smaller amethyst gem can be seen on the bottom right of the frame in this image.

There are various other beautiful design elements inside Alchemist Trading Co., such as hanging terrariums (including microscopic hydroponic gardens) and various plants on the shelves. If you look closely, there is also a fish tank at the bottom shelf—I will allow curious visitors figure out what kind of fish is the sole inhabitant there.

Interior design goals.

René Magritte is one of the inspirations at Alchemist Trading Co. This is a replica of Magritte’s most well-known piece, The Son of Man.

One theme at Alchemist Trading Co. are these cow figurines who appear to lack proprioception—they may be seen walking up and down vertically along the mountainous terrain.

These cows—each of which is beautifully painted or decorated with 3D elements—are meant to bear some resemblance to famous artists or works of art. For instance, there is one cow that has a melting clock on one of its horns, a tribute to Salvador Dali’s The Persistence of Memory (an explanation). There is another cow that resembles the works of Gustav Klimt, especially The Kiss or The Lady in Gold.

These golden cows know no boundaries.

Colorful cows—there are are a total of six on the back counter at Alchemist Trading Co. Can you guess what the homage is to with the cow standing on three feet in the background?

Orchids, Japanese Bonsai trees, and a golden telescope are seen below at Alchemist Trading Co. Do you spot the Salvador Dali tribute cow below?

Design elements at Alchemist Trading Co. How beautiful is that golden telescope?

The centerpiece at Alchemist Trading Co. is this beautiful Victoria Arduino espresso machine; this is a modern version that you might not find in a museum (Editor’s note: MODA’s exhibition, Passione Italiana: The Art of Espresso, runs through June 15).

Victoria Arduino at the center.

Another view of design elements at Alchemist Trading Co. Can you spot the elephant on the shelf, another Salvador Dali icon?

Design elements at Alchemist Trading Co.

A macro photograph of the golden ridges (terrain) at the back wall of Alchemist Trading Co. It is beautiful!

Another angle of plants and odds & ends at Alchemist Trading Co.

Hanging plants at Alchemist Trading Co.

Hello, cow.

There are so many quirks or odds & ends (as a Jeopardy! category would be called) at Alchemist Trading Co. If you visit, browse around the shelves and see if you can find Waldo!

A perfect children’s activity at Alchemist Trading Co.: find Waldo!

The Menu

The menu at Alchemist Trading Co. is divided into seven parts:

  1. Specialty Coffee: Single Origin—including Ethiopia Yirgacheffe, Rwanda, and Nicaragua

  2. Signature Lattes—including matcha latte, lavender latte, earl grey latte, and mixed-grain latte

  3. Signature Coffee—including nitro coffee, the Einspänner, and Dutch coffee

  4. Signature Tea—including oolong tea and black tea

  5. Signature Ade/Juices—including grapefruit ade, lemonade, lime ade, and a “Pace Maker” (freshly blended beet, apple, lemon, orange, pineapple, and kale)

  6. Signature Snacks—including spicy grilled cheese sandwich, avocado toast, and “egg egg sando” (an egg salad with house-prepared egg sauce)

  7. Signature Afforgato & Ice Cream—including house affogato, matcha affogato, and “The Alchemist” (matcha and vanilla ice cream with condensed milk drizzle, dark chocolate syrup with espresso)

There are additional items which one can order (such as mochi and macarons off the main menu). A few photos of some of the items from the menu are presented below.

A classic cappuccino.

Topo Chico on order.

A matcha latte at Alchemist Trading Co.

A Dutch coffee at Alchemist Trading Co.

A Dutch coffee with avocado toast.

The Einspänner at Alchemist Trading Co.—Dutch coffee with sweet heavy cream, topped with cinnamon.

Coffee and avocado toast—part of a healthy, balanced daily diet.

The desserts at Alchemist Trading Co. deserve a mention. The mochi (Japanese ice cream) here is unlike anything I’ve tasted from grocery stores, as it is prepared daily and not frozen. There are several flavors available, including matcha.

The mochi at Alchemist Trading Co.

The matcha mochi at Alchemist Trading Co.—beautifully presented and delicious.

For the summer months: you cannot go wrong with matcha ice cream.

A pour-over coffee at Alchemist Trading Co.

A pour-over at Alchemist Trading Co.

A Q&A With the Owner of Alchemist Trading Co.

During my visit, I had an extensive conversation with Eric, the owner of Alchemist Trading Co., about the coffee shop’s design elements, inspiration, and offerings. Based on this conversation, following is a Q&A that has been lightly edited for clarity.

Q: Can you talk a little bit of the history of how the coffee shop came about? How long have you wanted to start a coffee shop of your own? 

Alchemist: I have been running an interior design and marketing company for 12 years. Every time I drink leftover coffee in club/showroom houses, one of the workers always talked about his precious coffee farm in Guatemala. I couldn’t forget his smile when he was talking about his family in Guatemala, coffee, and sweet potatoes. So I visited several coffee farms/plantations and experienced something very different than my daily business life. From that point, I enjoyed the feeling of hand grinding and dripping specialty coffee and found my peace. 

Specialty coffee in Georgia/Atlanta is not very popular... So I wanted to bring something fun and different to locals. In addition, I also wanted to create unique interior design to locals as well so they don't always have to drive down to Midtown/Buckhead to find somewhere authentic and different. 

Q: We talked a lot during my visit about various design and art inspirations that went into the design of Alchemist Trading Co. Can you talk about about specific examples from art and literature, such as the man and fox shadow on the wall, that have influenced you personally and the design of the shop?

Alchemist: Yes, Le Petite Prince was one of my favorite childhood books. It still has an impact on me: I always strive to think outside of box, just like an elephant in a hat. But I made the symbol blurry so people can freely interpret themselves about what they see on the walls. 

Additionally, when I was young, I didn't have anybody to ask about the direction of my life so I used to look at the stars and the moon. It makes me look further than trees or greens in front of me.

So many coffee shops are made of rustic wood or metal for [the interiors] and there are some chic and modern ones as well. Since I have been creating, designing, and constructing so many places like that upon request, I wanted to create a different design by using different materials. Actual stones. 

Q: What was the process like for installing the amethyst rock at the corner of the counter in the coffee shop? 

Alchemist: I purchased a huge amount of amethysts and pre-set the pattern and design. Then, I drew on the counter walls and concaved the walls based on the shape of gem that I planned to use. I installed the rock piece by piece.

Q: What coffee roasters are you currently partnered with? Is it on a rotational basis? 

Alchemist: Yes, the coffee roasters are on a rotational basis. Luckily I know many owners/managers of roasters that they provide and inform me the specialty coffee beans that are unique.

Q: What are some of the coffees preparation techniques available at Alchemist Trading Co.? (drip vs. pour-over vs. Dutch?)

Alchemist: Dutch is always the trouble maker. It is different every day, based on their roasting date, temperature, pressure and etc. This is what makes me interesting because it's different everyday. 

I love pour over. It's like a palette. You are able to control the flavor based on the dripper, speed, temperature... no one can master the pour-over and hand dripping, and there is no right or wrong way of dripping. Therefore, it's like painting. 

Q: What have been the most popular item(s) on the menu (from food or drink) since you guys opened?

Alchemist: Iced Dutch, lavender latte, matcha latte, avocado toast, and the matcha affogato.

Q: What makes your avocado toast taste so great?

Alchemist: We don't cheat with our portion and ingredients. We put an entire avocado per toast and of course our secret sauce.

[Editor’s note: the avocado toast is highly recommended here!]

Q: Who are your partners for tea / matcha? 

Alchemist: We are purchasing tea straight from TWG. And matcha has multiple sources. 

Q: "The Alchemist" on the menu is reserved for an ice cream—any particular reason for that choice (vs., say, a sandwich?)

Alchemist: Yes, I always wanted to eat espresso affogato and matcha based affogato at the same time. I love to mix many ingredients. 

Q: What's been the biggest challenge so far in running your coffee shop?

Alchemist: Unusual pricing for a local coffee shop due to using high-end/authentic ingredients. Reduced the sitting areas for views and comfort. Tinted windows for additional privacy and protection from direct sunlight/car headlights for customers. It makes us [less] visual until night time. 

[Editor’s note: the coffee/drink prices range from $4.50 to $8 at Alchemist Trading Co., with an average price at around ~$6.50]

Q: Is there anything else you'd like to share about yourself or Alchemist Trading Co. that you want potential customers or a wider audience to know?

Alchemist: I wish people can come here and forget the reality. I hope they can look at the painted stars and think about their cute dreams in their childhood. I want younger generations to look at the stars and dream big. Dream something great with a simple, natural drinks. 

Final Say

Alchemist Trading Co. is one of the most beautiful coffee shops in the metro Atlanta area. It’s clear that the owner—with a background in interior design—spent considerable amount of time and effort personally overseeing and building/designing the space.

From one perspective, Alchemist Trading Co. is a wonderful coffee shop to bring children—there are so many gems (part literally) to discover here.

If you haven’t yet visited: come to Alchemist Trading Co. to marvel at the incredible design elements and stunning interior, stay for the wonderful drinks and delicious food. Alchemist Trading Co. is one of those coffee shops where you can transport yourself to another world and let your imagination run wild.


Alchemist Trading Co.
Web | Facebook | Instagram

Location:
Johns Creek, GA ☕ OTP

Address:
9700 Medlock Bridge Road, Suite 138
Johns Creek, GA 30022
Google Maps link
ph: 770-687-2677

Hours of operation:
Monday-Sunday: 10:30AM to 10PM


1 Thank you to an Instagram follower for the suggestion. If you have a suggestion on which coffee shop Atlanta Coffee Shops should visit/feature next, reach out on Instagram or via the Contact page.

2 A word I do not use lightly. The interior design of Alchemist Trading Co. is stunning and, while not on the same scale, is akin to Felix Roasting Co. in New York City, which I also dubbed magnificent.

Visiting the Magnificent Felix Roasting Co. in Manhattan, NYC

Have you ever had an experience where you walked into a coffee shop and had to do a double take? I recently had an experience like this, when I stumbled upon Felix Roasting Co. in the Midtown South (Park Avenue South) neighborhood of Manhattan, NYC.1

Entering Felix Roasting Co. is like entering a new dimension—a magnificent and opulent space where the first thought that comes to mind is “This isn’t a coffee shop but a 5-star hotel.”2

Details and photos from Atlanta Coffee Shops’ visit to this landmark of a coffee shop in NYC are below. Profiled in this post are the design elements of the coffee shop as well as behind-the-scenes photos of the two seasonal drinks on the menu: the Hickory-Smoked S'mores Latte and the Deconstructed Espresso Tonic.

(Editor’s note: this is the first full-feature post from the Travel Edition of Atlanta Coffee Shops).

The Space & Design

Felix Roasting Co. is a coffee shop (and bar/lounge by evening) that consists of three distinct areas (or “moments”): a sunlight-filled entrance (named “The Hall”) with a teal-and-pink-patterned terrazzo floor; a central coffee bar area with copper counter tops under an oval copper dome (named “The Sanctuary”); and “The Lounge” at the back of the shop with fashionable couches and paintings adorning the back wall.

The coffee shop was a concept brought from idea to reality by hotelier Matt Moinian (known for his involvement in W New York and Hotel Hugo, and who was itching to do something in the coffee space for a number of years) and Al Ansari. The design of Felix Roasting Co. was developed by Ken Fulk (a well-known designer based in the San Francisco Bay area). The effort by Moinian and Fulk was collaborative in nature, in which Ken Fulk became a Creative Director of Felix Roasting Co.

Other notable design elements made by Ken Fulk and his team for Felix Roasting Co. include a unique hand-painted wallpaper adorning the space that features a blooming Arabica plant, four different designs of the coffee to-go cups, books wrapped in beautiful covers on an illuminated bookshelf, and a custom-built bar tap for milk and water.

“The Hall”

The entrance to Felix Roasting Co. is known as “The Hall”: This is the space to begin your journey/exploration of Felix Roasting. Co—or to come back to after you order your coffee (or tea).

The interior of Felix Roasting Co. This area is known as “The Hall.”

The interior of Felix Roasting Co. This area is known as “The Hall.” The front entrance, seen here, faces Park Avenue.

Another view of “The Hall” at Felix Roasting Co. Note that the hand-painted wallpaper in the back features the flower of the Arabica plant.

Details from “The Hall” at Felix Roasting Co.

One of the most beautiful elements at Felix Roasting Co. is the wooden bookshelf on one side of “The Hall.” Tucked inside are many leather-bound books covered in the Arabica-flower wallpaper. For the curious: yes, these are real books on those shelves; unfortunately, the names of the books are not catalogued (hello, feature request!). How amazing would it be if some of these books would be available as coffee table books in this part of the coffee shop? Bookstagrammers all over the city would have another reason to flock here :-).

Details, “The Hall”, at Felix Roasting Co. Tucked away in the shelf are coffee beans and an intricately-designed canister of coffee beans, available for sale at the counter at Felix Roasting Co.

Another detail photo of the bookshelf at Felix Roasting Co. Introspective viewers will note the to-go coffee cups proudly featured on the the top shelf.

“The Sanctuary”

Seamlessly transitioning from “The Hall” is the “The Sanctuary,” featuring a beautiful oval dome with copper leaf. The design of this element at Felix Roasting Co. is so incredibly beautiful that it reminded the writer of this post of one of the most beautiful metro stations in the world, the Maykovskaya Station in Moscow, Russia. (Editor’s note: spectacular images of the Moscow Metro appear in this collection by photographer David Burdeny, including the Maykovskaya Station; what other station(s) or places around the world does “The Sanctuary” remind you of?).

Seen at center is “The Sanctuary” at Felix Roasting Co.

The tiles on the walls of “The Sanctuary” feature three women (deities) and a tree that represent Passion, Dedication, Authenticity, and Creativity, respectively—the four pillars that are fundamental to Felix Roasting Co.

Another view of “The Sanctuary” at Felix Roasting Co.

The tiled wall in “The Sanctuary” at Felix Roasting Co. At far left is Passion and at center is Dedication.

Detail of the intricate tile that may be found on one of the walls inside “The Sanctuary” at Felix Roasting Co. This detail is from the “Authenticity” pillar.

The beans at Felix Roasting Co. are roasted in a facility in Houston, TX and shipped to the anchor NYC location. From this Sprudge piece by Liz Clayton, on the tools of the trade at the counter:

Service is anchored by a La Marzocco Linea PB and twin Malkhönig EK43s, alongside a suite of opulent copper-plated toys like a Mazzer Kold grinder, Modbar AV-ABR modules, and Marco MIX water boiler. The fast bar focus is primarily on espresso service, and no pour-over is offered.

A view of “The Sanctuary” in which the central copper podium and copper dome is seen. At center, on the far wall, is a tree that represents the “Creativity” pillar at Felix Roasting Co.

A 5-set tap at Felix Roasting Co., from which customers can dispense half & half, whole milk, house nut milk, sparkling water, or still water.

Another very cool design element: the coffee beans sold at Felix Roasting Co. are packaged in cylindrical containers that are reminiscent of high-quality whiskey or tequila drinks. Another example here from Felix Roasting Co.’s Instagram page.

Beautiful floral arrangements adorn the space inside “The Sanctuary” at Felix Roasting Co.

“The Lounge”

At the back of Felix Roasting Co. is “The Lounge,” featuring three vintage paintings, plush sofas, and another beautiful pink/pastel wallpaper.

Spacious and cozy elements at “The Lounge” section of Felix Roasting Co.

Another view of the “The Lounge” at Felix Roasting Co.

The Menu

The menu at Felix Roasting Co. is fairly simple, featuring:

  • Filter coffee (currently: the Finca Sircof from Costa Rica; black honey process, with notes of hazelnut, caramel, golden raspberries, and stonefruit).

  • Espresso drinks (espresso, Americano, cortado, flat white, cappuccino, latte, and mocha; the prices range from $3.50 for an espresso and Americano to $6.00 for a mocha; the cappuccino at Felix Roasting Co. is more than fairly priced at $4.25, considering the quality of the espresso and the atmosphere in which you’ll get to enjoy this coffee).

  • Teas (black, sencha, or herbal), sourced from Chicago’s Spirit Tea Company.

  • Draft beverages: the Felix cold brew coffee and a seasonal nitro cold brewed tea. Rounding out the regular menu are the matcha latte (hot or iced) and the latte chai (hot or iced).

  • Desserts and pastries from Supermoon Bakehouse (worth a separate trip; just look at how amazing they look!)

  • Wine (red, white, rosé) and beer (from Grimm Brewing; Brooklyn, NY). The alcoholic beverages are available after 5PM at Felix Roasting Co.

Not examining the menu in detail, I ordered the usual: a cappuccino. It was fantastic.

A cappuccino at Felix Roasting Co.

However, it is the two seasonal offerings at Felix Roasting Co. that command your attention and are the stars of the show: the Deconstructed Espresso Tonic and the Hickory-Smoked S’Mores Latte. These drinks not only look incredible, but the baristas behind the bar put on quite a spectacle in the preparation and presentation of these two drinks.

As I was spending some time in the coffee shop, marveling at the various elements and capturing some photos of the interior, I was invited by Erik and Isabelle at the counter to see a demonstration of the two seasonal beverages. Following are the behind-the-scenes photos of the drinks being prepared (the Hickory-Smoke S’Mores Latte) and presented (the Hickory-Smoke S’Mores Latte and the Deconstructed Espresso Tonic).

The Hickory-Smoked S’Mores Latte

The Hickory-Smoked S’Mores Latte is the star of the show at Felix Roasting Co. This drink concoction is the brainchild of head barista at Felix Roasting Co., Reagan Petrehn, who also serves as the company’s Head of Brand.

The way it all works: an espresso drink is placed in a bell jar (dome?), which is connected to a container of hickory chips. After the core drink is prepared (espresso, with a in-house made graham cracker-infused milk), the show begins. At this stage, the barista turns on the hand-held torch to apply heat to the hickory chips. The smoke from the burning hickory chips is pumped into the jar. The show concludes when the drink is garnished with a torched house-made salted caramel marshmallow on a stick. For an added experience, you can also sample the in-house made graham cracker-infused milk—it has a wonderful sweetness to it.

The seven-part visual act in creating the Hickory-Smoked S’Mores Latte is profiled below.

Step 1: Encase the latte and marshmallow inside a bell jar and fire up the blow torch.

Step 2: Allow the hickory smoke from the burning hickory chips to envelop the drink and marshmallow for approximately thirty seconds.

Step 3: Lift the dome of the bell jar and remove the hickory-smoked marshmallow.

Step 4: Allow the smoke to continue permeating the latte/espresso. Torch the marshmallow to produce a toasted marshmallow. Behind the counter with a fierce look of concentration: Isabelle, barista at Felix Roasting Co.

Step 5: Turn over the marshmallow and roast the other side for a symmetrical finish. (Isabelle’s concentration continues.)

Step 6: The reveal: open the dome of the bell jar and allow the smoke to escape (in dramatic fashion). This is everyone’s favorite part of the show!

Another angle of the reveal of the Hickory-Smoked S’Mores Latte.

Step 7: Final touch: place the toasted marshmallow on top of the latte. Voilá: the Hickory-Smoked S’Mores Latte!

After the seven-step process described above, the Hickory-Smoked S’Mores Latte was transported around the coffee shop for a few glamour shots:

The final presentation of the Hickory-Smoked S’Mores Latte at Felix Roasting Co. Around the rim: dark chocolate and crumbled graham crackers.

The Hickory-Smoked S’Mores Latte in the wild, aka “The Lounge” part of Felix Roasting Co. For the curious: yes, the dark chocolate and crunchy graham crackers around the rim of the glass are edible (and delicious).

A “dark and stormy” edit of the Hickory-Smoked S’Mores Latte at Felix Roasting Co.

The Deconstructed Espresso Tonic

The other seasonal beverage on the menu at Felix Roasting Co. is the Deconstructed Espresso Tonic. This beverage features Italian Campari (reduced to remove all alcohol), fresh basil, and a rosewater spritz. The customer is provided a shot of espresso (currently: the Ethiopian Guji Hambela) in a separate cup to add to the beverage.

No photos of the preparation process for this drink were captured, but the final view of this drink is seen below. (Better photos appear on Felix Roasting Co.’s Instagram here and here).

The Deconstructed Espresso Tonic at Felix Roasting Co. A shot of espresso (to be added) is in a small white cup in the background.

Final Impressions

The experience at Felix Roasting Co.—from the incredibly beautiful space and the gorgeous design elements, to the wonderful and friendly customer service, to the incredible (looking and tasting) drinks—is unlike anything else in New York City. Felix Roasting Co. is an epitome of what a coffee experience can be.

The tremendous effort that it took to put this idea into reality, IMO, has paid off. Is it any surprise that Felix Roasting Co. is seeking to expand into Los Angeles, Miami, London, and Tokyo? (Editor’s note: can Atlanta make the cut too?).

If you haven’t yet been, put Felix Roasting Co. on your must-visit list in NYC ASAP.

If You Go

Felix Roasting Co. is located at 450 Park Avenue South, New York, NY 10016 (Google Maps link). If you find Isabelle or Erik behind the counter, please say hello. Erik brings fifteen years of experience in coffee and is a wealth of knowledge3 about the coffee scene in NYC. (With Erik's guidance, there are now a few additional spots of where to explore next for the travel edition of Atlanta Coffee Shops).


Felix Roasting Company
Web | Facebook | Instagram

Location:
Midtown South ☕ Manhattan ☕ NYC

Address:
450 Park Avenue South
New York, NY 10016
Google Maps link

Hours of operation:
Monday-Thursday: 7AM to 6PM
Friday: 7AM to 8PM
Saturday: 8AM to 8PM
Sunday: 8AM to 6PM


Notes and References:

1 The coffee shop recommendation came to Atlanta Coffee Shops via an Instagram story reply (“Which NYC coffee shops are worth visiting?”). Thank you to Bellwood Coffee in Atlanta and Instagram follower @katiecsny for the joint recommendation!

2 But the thought of "This is a hotel" begins to make sense once you figure out that the coffee shop was the brainchild of a NYC hotelier, Matt Moinian.

3 Erik recommended I check out the editorial work of Liz Clayton at the coffee magazine Sprudge; she wrote a superb review of Felix Roasting Co. for the magazine.

New Coffee Shop Now Open in Reynoldstown: Dairies Coffeehouse and Cold Brew Bar

A new coffeeshop named Dairies Coffeehouse and Cold Brew Bar opened on Memorial Drive in the Reynoldstown neighborhood of Atlanta in mid-April.

Atlanta Coffee Shops paid a visit to this new spot during the coffee shop’s opening weekend, and below are some photos and first impressions.

The TL;DR version:

  • The coffee shop has an incredible 14-tap cold brew bar (Cold Brew, Nitro Cold Brew, Nitro Latte, Nitro Oat Milk Latte, Nitro Matcha Latte, Sparkling Arnold Palmer, Sparkling Hibiscus Tea, Sparkling Yuzu Green Tea, Nitro Chai Latte, Cascara Cream Soda; and the following seasonal drinks: Sparkling Oolong Tea, Blueberry Hibiscus Soda, Nitro Earl Grey Latte, and the “Captain” on Tap)

  • Strong focus on “clean” and healthy food options (including gluten free and vegan)

  • Emphasis on a long-term, sustainable relationship with the coffee/tea farmers with which the coffee shop partners

  • Beautiful and thoughtful design elements throughout

  • Guilt-free tipping (you can send a tip to Cold Brew Bar via Venmo after your visit, channeling your inner millennial)

  • Amazing wireless chargers built into the tables!

  • Pet-friendly

  • Free parking

Details from this visit are profiled below.

The Space

Dairies Coffeehouse and Cold Brew Bar (with its parent company Thrive Farmers; read below for details) is part of Atlanta Dairies, an urban development project that has been in the works since 2015. Next door to Cold Brew Bar is an apartment complex called Alta Dairies that recently opened. There is a parking garage (free for customers) that is connected to the coffee shop via a catwalk (or you can take an elevator from the parking deck). Three Taverns Brewery is slated to open in the vicinity this summer. You can read more about the Atlanta Dairies development here.

Walking around the area, you get a sense of the massive space (Cold Brew Bar is one of the first retail places to open in the 11-acre complex of Atlanta Dairies).

Exterior view of Dairies Coffeehouse and Cold Brew Bar.

Interior view of Dairies Coffeehouse and Cold Brew Bar. There is plenty of comfortable seating!

Interior view of Dairies Coffeehouse and Cold Brew Bar.

Wide angle view of the interior at Cold Brew Bar.

Another interior view at Cold Brew Bar.

Tea drinkers will appreciate a very strong focus on tea at Cold Brew Bar. Profiled on the @coldbrewbar Instagram here.

The Menu at Cold Brew Bar

The menu at Cold Brew Bar is extensive and is split into “Drinks,” “Breakfast and All Day,” and “After 11AM.”

The Drinks

The drinks at the Cold Brew Bar include the following drinks available on tap (10 out of 14): Cold Brew, Nitro Cold Brew, Nitro Latte, Nitro Oat Milk Latte, Nitro Matcha Latte, Sparkling Arnold Palmer, Sparkling Hibiscus Tea, Sparkling Yuzu Green Tea, Nitro Chai Latte, and Cascara Cream Soda.

From the hot beverages, the menu includes traditional coffee drinks such as americano, macchiato, latte, and cappuccino. There are also frappes (flavors include col brew, sea salt mocha, caramel anise, and vanilla cardamom, and early grey) , milkshakes (early grey, cold brew, or chai; pistachio green tea; and “The Captain”—with housemade cap’n crunch cereal-infused milk), smoothies, and cold-pressed juices.

There are also so-called Functional Beverages on the menu, which include a goldenmilk latte, vanilla rose latte, mushroom chai latte, and keto coffee. For the tea fans, there are no fewer than twelve loose leaf teas on the menu at Cold Brew Bar.

Overall, there are literally 100+ drink choices on the menu at Cold Brew Bar (there are, in addition to the above mentioned options, seasonal offerings on the menu; the current selection of seasonal beverages on tap at Cold Brew Bar includes Sparkling Oolong Tea, Blueberry Hibiscus Soda, Nitro Earl Grey Latte, and the “Captain.”)

Breakfast and All Day Menu Items

The focus at Cold Brew Bar is on healthy options (including gluten free, dairy free, nut free, and vegan options): yogurts, oat+chia puddings, and lifestyle bowls are available all day. Each of these dishes can be supplemented with superfood add-ons such as chia seeds, goji berries, or beet powder.

After 11AM Menu Items

The “After 11AM” options include sandwiches (including Korean pork sliders, veggie flatbread, and French country grilled cheese), toasts (including avocado smash, smoke salmon, and goat cheese), salads (including kale salad, arugula salad, and kale salad), and various bowls (such as the Thai Bowl, Detox Bowl, an the Moroccan Bowl). For the toasts, one has the option to choose a Holeman & Finch sourdough bread.

The menu at Cold Brew Bar is beautifully designed like a magazine.

The nitro oat milk latte at Cold Brew Bar. Delicious!

Espresso pull.

What’s on tap? There are fourteen options at Cold Brew Bar (see above).

Design Elements at Cold Brew Bar

During my conversation with Michael Jones, CEO of Thrive Farmers (the parent company of Cold Brew Bar), he explained how the vision for Cold Brew Bar was almost a decade in the making. The wholesale operation of Thrive Farmers has been very successful, and Michael had a vision to bring a retail location where customers could learn about the farmer-direct revenue sharing model. Thrive Farmers seeks to bring farmers as partners in the operation in order to create a more sustainable income for the farmers and their partners. Inside Cold Brew Bar, there is a board which shows the prices Thrive Farmers pays its farmers per pound of coffee from various regions, compared to “Fair Trade” prices observed in the market.

For those curious about the differences in “Fair Trade” system and what Thrive Farmers has been doing, this New York Times article from 2013 offers an excellent explanation:

Typically, farmers sell their green, or unroasted, beans. At that stage, the beans generally fetch a price based on the commodity market price, which in February averaged $1.53 a pound for Arabica coffee, according to the International Coffee Organization.

The fair trade concept offers an improvement on that model. It will pay the market price for beans, but, importantly, it guarantees a minimum price — now $1.40 for Arabica coffee. In addition, the local co-op that collects and processes the beans keeps a premium, now 20 cents, which is used for social services like scholarships and health care for farmers and their families.

Theoretically, a fair trade farmer never loses, because when the commodity market price is higher than the fair trade price, the farmer receives the market price, and the co-op still receives the premium. But fair trade buyers purchase unroasted beans, and the processes that add to the price and value of the coffee come later.

In the system that Thrive is trying to develop, farmers are paid only after their coffee has been exported, packaged and sold — at a much higher price — to retailers. If coffee is sold for, say, $7.25 a pound, Thrive splits the proceeds 50-50 with the farmers, who end up, in that example, with about $3.60 a pound.

Michael Jones provided additional commentary with respect to the above-cited New York Times piece. Specifically, Thrive Farmers has moved past the initial model that is described in the NYT piece and the company now uses an algorithm that is much more sophisticated and takes into account local economy and cost of living with market prices for specific coffees and qualities, etc., all in relation to the cost of production. Michael further elaborated in an email exchange:

We conservatively estimate that a general cost of production figure that could apply to any farmer in coffee in any region would be $1.50/lb—which in almost all cases would be even higher but we wanted a “bulletproof” number that just couldn’t be challenged by anyone in coffee so that’s what we went with. That is very important context when considering the true value of a fair trade program because that means that a farmer in that system can barely expect to break even…which most people don’t understand. Further, there are other expenses that get taken out of those prices before the farmer actually gets paid. That is why we decided to publish our prices that we pay to the farmer—which are net of all those other expenses (which our industry calls “farm gate” pricing). There really isn’t anyone else in the industry who has a fully integrated supply chain and even has access to pricing all the way to the farmer, much less who is committed to positively impacting the farmers.

This additional feedback is really useful if/when you visit Cold Brew Bar and observe their board for prices of coffees they pay to the farmers vs. “Fair Trade” estimates.

Because Michael and his team had a lot of time to build out the space, virtually nothing has been overlooked. From the beautifully designed menu to the ceramic cups to the furniture to the wireless chargers built into the tables, there is a form and function to the elements at Cold Brew Bar.

A cappuccino at Cold Brew Bar. The ceramic cups at Cold Brew Bar are from ceramic artist named Isabel Glatthorn (Soul Matter Studio).

Beautiful interior decor at Cold Brew Bar. Note that the tiles—with the exception of the white ones—are each unique in shape/color. A diverse selection of plants is also a welcome touch.

A “Grab and go” cooler at Cold Brew Bar.

Interior detail at Cold Brew Bar.

The Manifesto at Thrive Farmers (coffee supplier / parent company of Cold Brew Bar) is seen below.

We are in the business of impact. It is the most important thing we strive to make. From the start of a customer’s morning to the end of a farmer’s day, this is how we are measured.

Our farmers aren’t suppliers—they’re people. And what they cultivate isn’t a commodity—it’s a livelihood. It’s not just a supply chain, it’s a chain of values that guides everything we do. Integrity leads to transparency. Transparency to prosperity. And prosperity to quality. It’s a purposefully crafted product and process where all of us—from farmer to customer—thrive.

The Manifesto at Thrive Farmers. Profiled on the @coldbrewbar Instagram account.

A table setting at Cold Brew Bar.

Interior vibes at Cold Brew Bar.

A centerpiece art installation at Cold Brew Bar.

Something easy to overlook: the circular branding of Cold Brew Bar found on the tables is actually a hidden wireless charger for your phones (if they are capable of such functionality). I had no idea these were wireless chargers until the head of IT operations at Cold Brew Bar pointed out this amazing detail!

Another fantastic consideration by the team at Cold Brew Bar is the concept of “guilt-free tipping”. The idea is that you can tip Cold Brew Bar post your experience there. Bonus points for making it easy via Venmo!

Guilt-free tipping in effect at Cold Brew Bar.

Guilt-free tipping in effect at Cold Brew Bar.

Dairies Coffeehouse and Cold Brew Bar is one of the most pet-friendly spots in Atlanta. There is ample outdoor space (including nearby grassy areas) with plenty of water for your furry friends. See some more doggies that have recently paid a visit to Cold Brew Bar in this Instagram post.

Dairies Coffeehouse and Cold Brew Bar is one of the most pet-friendly spots in Atlanta.

Another very cool element in the design of Cold Brew Bar is the transparency (literally). In the back, you can see a section of the kitchen as well as the canisters for the fourteen taps.

Exterior of Cold Brew Bar with the kitchen and the taps visible.

Feeling at home.

Exterior view of Dairies Coffeehouse and Cold Brew Bar.

Final Say

Dairies Coffeehouse & Cold Brew Bar is a must-visit new destination in Atlanta for coffee, tea, and healthy food options. I’ve learned so much in just one visit and will certainly be back. It’s clear that this coffee shop took serious planning and the execution has been exemplary. Just, overall, spectacularly impressive.

If you haven’t yet checked out this new coffee shop (but it’s so much more), what are your weekend plans?

Editor’s note: there may be a part II of this post with additional details about Dairies Coffeehouse & Cold Brew Bar in the near future.


Dairies Coffeehouse & Cold Brew Bar
Web | Facebook | Instagram

Location:
Reynoldstown ☕Atlanta ☕ITP

Address:
777 Memorial Drive SE
Suite 103A
Atlanta, GA 30316
Google Maps link

Hours of operation:
Monday-Thursday: 6:30AM to 10PM
Friday-Saturday: 6:30AM to 11PM
Sunday: 6:30AM to 10PM

Visiting the Passione Italiana Exhibit at the Museum of Design Atlanta (MODA)

On view now through June 15, 2019 at the Museum of Design Atlanta (MODA) is the Passione Italiana: The Art of Espresso exhibition. This spectacular exhibit showcases espresso makers used in Italy during the mid-twentieth century—alongside inventive coffee sets—and the designers/inventors associated with them. Overall, the exhibition showcases more than 50 pieces that date from the mid-20th century through present day.

This exhibit should appeal to design fans and coffee enthusiasts alike. In addition to featuring the beautiful espresso machines on display (see images below), the exhibition also provides a perspective on how coffee and coffee shops have had social and historical impact around the world, including the role of cafés as incubators in social justice movements and how they have helped fuel literary movements, musical achievements, and even political revolutions.

I had the chance to visit this exhibition last month, and photos from my visit are below. This blog post is organized by some of the major espresso machines and other items on display. At the bottom of this post, you can read a Q&A with Laura Flusche, Executive Director of MODA.

Exterior view of the Passione Italiana exhibit at Museum of Design Atlanta.

Interior sign of the Passione Italiana: The Art of Espresso display.

Another view of the Passione Italiana exhibition at MODA.

During my visit, I had the privilege of being guided around the exhibition by Laura Flusche, Executive Director of MODA. I captured the photos seen below after my tour.

Taking in the scene at the Passione Italiana exhibition.

The Gaggia Milano

On September 5, 1938, Achille Gaggia applied for a patent (patent number 365726 called “Lampo”) for the first modern steamless coffee machine. The disruptive mechanism described in the patent was for the use of hot water pressure instead of steam to prepare an espresso characterized by a soft layer of "crema naturale". For many in the espresso community, this first patent from Gaggia marks the beginning of the modern era of espresso.

Subsequently, in 1947, Achille Gaggia filed a second patent calling for a lever-operated piston machine incorporating a spring. This spring provided additional pressure, and this pressure forced water through the coffee in a shorter time, producing a short black espresso in just 15 seconds. The idea for the piston mechanism came to Gaggia after he observed the engine of an American army jeep which used a hydraulic system. This patent was the revolution of the espresso machine! (This is where some others claim is the true beginning of the modern era of espresso.)

By 1947, the Gaggia company was founded with a formal incorporation happening a year later. The Classic was the first Gaggia espresso machine produced using the design from the latest patent.

Because of his invention, Achille Gaggia earned an honorary title as the “Father of the Modern Espresso Machine.” In the decades following his groundbreaking patent, Gaggia has been at the forefront of the Italian espresso scene. It is safe to say that the coffee world would not be the same afterwards. For true history buffs, an amazing history of the Gaggia company may be found here.

On view at MODA’s Passione Italiana exhibit is the 1952 Gaggia Milano espresso machine.

Another view of the 1952 Gaggia Milano espresso machine on display at MODA’s Passione Italiana exhibition.

La Diamante, or The Diamond

In 1956, Gio Ponti, chief editor of the Italian design and architectural magazine Domus, announced an international design competition for an espresso machine. Domus selected the design by Bruno Munari and Enzo Mari. The design, featuring multi-colored modular plates or faces, was influenced by the architecture of Gio Ponti. At the time of the announcement of their victory, both Bruno Munari and Enzo Mari were still young and essentially unknown. Exposure in Domus catapulted Munari and Mari to instant fame. Bruno Munari and Enzo Mari nicknamed their espresso machine the "The Diamond" (“La Diamante” in Italian) for the multi-faceted shape of the elements which could be composed to obtain different combinations of colors and sizes. 

La Diamante was sold by the company La Pavoni under the name of Modello Concorso until the early 1960s. What’s interesting is that after a hiatus of about 50 years, La Pavoni released a contemporary interpretation of “The Diamond.” You can browse La Pavoni’s current collection of “The Diamond” here.

The Faema E61

With its pure steel body, the Faema E61 is the first espresso machine to use a volumetric pump to give the water the ideal 9-atmosphere pressure and keep the pressure constant during the whole extraction process, unlike the previously available lever espresso machines. Ernesto Valente invented what’s known as the E61 group; it is called that because it first appeared on the Faema E61 espresso machine. Curiously, the name E61 signifies the total solar eclipse that occurred in 1961, the year of its invention. E61 is now a common standard for commercial espresso machines worldwide.

The Faema E61 on display at MODA’s Passione Italiana: The Art of Espresso exhibition.

The Mirage Triplette by Kees van der Westen 

The Dutch Kees van der Westen machines have a worldwide reputation for their extreme performance, accuracy, and beautiful sleek designs. Featuring the E61 group head, the Mirage combines this with a 9 bar rotary water pump. The coffee magazine Sprudge profiled the designer of these espresso machines in this piece from 2016:

In the US, the allure of the cult-status machines—with suitably mystical-sounding names, such as Mirage and Spirit—boomerangs back to their maker, a faraway industrial-design genius with a reported penchant for driving a 1962 Cadillac and a preference not to be photographed. But to the Dutch he is just “Kees from Brabant,” a friendly businessman from the Netherlands province of North Brabant who will likely visit a coffee bar if it bears one of his handcrafted creations or will just as well receive a local wanting a look-see at his headquarters.

Officially known as Kees van der Westen Espressonistic Works, his workshop and warehouse are contained in side-by-side industrial units in the small town of Waalre, a 10-minute drive from Eindhoven’s rail station. Vintage Faema pieces and framed archival photos add character to the place. The staff, 25 in total, whistle while they work. But the interior is otherwise nondescript. There is no doubt that the machines are what matter most here, that all creativity and concentration are devoted to perfecting the process of making espresso. Van der Westen said this much in reply to 20 questions inquiring about his career history, the coffee he drinks nowadays, and a completely new machine currently in his head but which he soon expects to be at his, and, eventually, the world’s fingertips.

Read more in that interview to find out about the various customizations that the company offers. The Kees van der Westen website also features a fascinating history of the design of its espresso machines since 1984.

On display at MODA’s Passione Italiana exhibition is the Triplette edition from the Mirage line of Kees van der Westen espresso machines.

The Mirage Triplette by Kees van der Westen on display at MODA’s Passione Italiana exhibit.

Detail from the Mirage Triplette by Kees van der Westen on display at MODA.

The Bialetti Moka

In addition to the espresso machines, the Passione Italiana exhibition features various other coffee-related items on display, such as the famed Italian coffee pots. One of these objects is the Bialetti Moka.

Note: I did not capture the famed Italian object called the Bialetti Moka below, so I am embedding the photo and caption from MODA’s Instagram account:

From the early 1950s to the present day, Bialetti has manufactured over 200 million coffee makers. If you want to learn more about the Bialetti Moka, check out this post.

The Oggetto Banale Coffee Maker

Designed by Alessandro Mendini, the object below is a playful variation on the Bialetti Moka (seen above). Mendini played an important role in Italian avant-garde design of the 1970s and 1980s. From Wikipedia:

Mendini’s work in product design was influential in the sense that it pushed the boundaries of what products could be. A notable example is his Lassú chair from 1974, a chair built on top of a pyramid structure, which forgoes conventional notions of function. Mendini was addressing the domestic object as a conduit for spirituality, an idea reinforced by his ritualised burning of the chair, photographed for placement on the cover of Casabella in 1975.

Mendini organized the Oggetto Banale (Banal Object) exhibition at the Venice Biennale of Architecture in 1980 and included this espresso maker as an entry.

The AnZa

This espresso machine, nicknamed the “concrete block,” is a nod to Brutalist architecture. The machine, called the AnZa, came together as a collaboration between the design firm Montaag and the espresso machine repair company Kanen, who share the same space in Berkeley, CA. It was born out of passion for good coffee and boredom with the default espresso machine vernacular.⁣

The AnZa introduces new materials to the design of the espresso machine. The model on view at MODA is made of concrete, wood, steel, brass, and glass.

The designers raised over $145,000 on Kickstarter to put the machine into production.⁣ You can watch the Kickstarter video here.

The AnZa, on display at MODA’s Passione Italiana exhibition.

Another view of the AnZa, on display at Passione Italiana exhibition.

The Victoria Arduino Venus Century

One of the highlights of MODA’s Passione Italiana exhibition is the limited edition espresso machine by Victoria Arduino. In celebration of their 100th anniversary, the company made 100 of these machines (called the Venus Century) and had them blessed by the pope. Machine number 000 was donated to Pope Benedict XVI, who had declared his passion for espresso.

The particular machine seen below was lent to the exhibition by Espresso Southeast out of Auburn, GA. 

The Victoria Arduino Venus Century is perhaps the centerpiece of the exhibition at MODA’s Passione Italiana.

The Co.Lab at MODA

From the press release that accompanied the opening of the Passione Italiana: The Art of Espresso exhibition:

With Passione Italiana, MODA introduces the Co.Lab,  an experiential space within a gallery that’s inspired by the spirit of creativity fueled by coffee. The immersive environment is developed by MODA with some of Atlanta’s most creative entities to offer a center for making, thinking,  talking, and  learning, and will feature expansive communal tables within an inviting shared space. 

Visitors to Co.Lab will be invited to participate in What is Your Story, a crowd-sourced storytelling installation organized by design firms Orange Sparkle Ball and non-profit sister, Spark Corps, in collaboration with BooknBrunch that provides a touching look at how untold stories, struggles, and secrets can forge connections. The hands-on project will invite guests to anonymously inscribe their story in a used book on view at  MODA and give visitors the opportunity to respond to these stories by sending a supportive message via postcard.  

This is one of the coolest aspects of this exhibition, and I captured a few photos below from guests who participated in What Is Your Story.

MODA’s partnership with Co.Lab.

“I had to grow up too fast.”

A display at Co.Lab’s What Is Your Story installation.

A wider view of books that have been annotated/marked by visitors at Co.Lab’s What Is Your Story installation. You can respond to the questions/prompts by sending a postcard to the author of the story/question/prompt.

Q&A with Laura Flusche, Executive Director of MODA

I reached out to Laura Flusche, Executive Director at MODA with some additional questions about the Passione Italiana exhibition. This Q&A is presented below.

Q: What was the process like for putting this exhibit together? Was it something in the works for a long time?
LF
: We planned this exhibition for about a year. It's a traveling exhibition that originated at the Cube Design Museum in Holland and was curated by an Italian design curator named Elisabetta Pisu who is with the IMF Foundation. We asked the curator if we could adapt the exhibition so that it better reflected MODA's idea of design as a creative process that inspires change, transforms lives, and makes the world a better place. So, we added some machines like the Victoria Arduino Century (the big machine in the back gallery) that we were able to source locally. And we did some research on the ways that coffee has fueled creativity and change across history and included that information. Because we prioritize active participation over passive observation in our exhibitions, we collaborated with Orange Sparkle Ball and Spark Corps to develop the Co-Lab which provides a coffee shop-esque environment and in which visitors are invited to participate in the What's Your Story project.

As it appears at MODA, the exhibition was designed by Susan Sanders, who wanted to create an immersive environment that would provide visitors with an experience akin to being in an elegant coffee shop.

Q: What's been the response/engagement like for the Co.Lab "What is Your Story"? Have you mailed a lot of postcards?
LF:
Lots! I don't know the number as Orange Sparkle Ball is tracking that, but I'm sure it's in the hundreds. And even more stories have been written in books. Visitors generate somewhere between 40 and 70 of those each week. 

Q: Do you have a favorite piece or installation in the current exhibit?
LF:
Several! I really like the Victoria Arduino Century machine, both for its size and glamour, but also for the fact that we found it right here in Georgia. I'm also a big fan of the Alessi Tea and Coffee Tower projects — especially the ones designed by Massimiliano Fuksas & Doriana Mandrelli and by Dominique Perrault. They're so elegant.

Q: What's been the most surprising aspect of the exhibit to you and, based on your views, to the people that visit this exhibition?
LF:
I think it's the design and technology story that explains how espresso (as we define it today) came into being. Before I started working on this exhibition, I never thought much about the origins of espresso, why it came into being and how design and technological developments over time enabled us to make it. 

Q: Is there anything else that you want to share about Passione Italiana with an audience of coffee enthusiasts?
LF:
Even if you don't like coffee, you'll like this exhibition, as the machines are beautifully designed! 

[Editor’s note: if you aren’t familiar with MODA and its current location in Midtown Atlanta directly across The High Museum of Art, I recommend reading this blog post from Laura Flusche.]

There is a lot to discover at MODA’s Passione Italiana exhibition.

If You Go

Passione Italiana: The Art of Espresso runs at MODA (address: 1315 Peachtree Street NE, Atlanta, GA 30309; Google Map here) through June 15, 2019. Pro tip: sign up to go on one of the guided tours of the Passione Italiana exhibition (current dates: April 28; May 5; May 9; May 16; May 19).

MODA does not have designated parking, but offers a 20% discounted museum admission for patrons who walk, bike, or use public transportation (MARTA) to get here. MODA is located about a five minute walk away from the Arts Center MARTA station.

You can check the MODA’s opening hours here.

Final verdict: I highly recommend visiting this exhibition if you have any interest at all in design and/or the world of coffee. You’re guaranteed to learn something new and see something beautiful.

Atlanta Coffee Shops: Travel Edition

If you’ve been paying attention to the stories posted on the @atlantacoffeeshops Instagram account, you may have noticed some coffee shop stories appearing from outside of Atlanta. Dubbed “Atlanta Coffee Shops Travel Edition” or “ACS Travel edition,” stories have appeared from Chattanooga and New York City (the stories from NYC were hashtagged as #ACSinNYC).

While the posts from these travel destinations won’t make it to the main Instagram feed of @atlantacoffeeshops, these coffee shops outside of Atlanta will appear in a new dedicated section of the website called “Travel.”

Right now, there are six coffee shops featured (three from Chattanooga, TN and three from New York City). Click on the title of each coffee shop to be taken to the coffee shop’s respective landing page.

Bluestone Lane (Brooklyn, NYC)

Bluestone Lane in Brooklyn, NYC.

Cadence Coffee House in Chattanooga, TN.

Interior of East One Coffee Roasters in New York City.

Goodman Coffee Roasters in Chattanooga, TN.

Mean Mug Coffeehouse in Chattanooga, TN.

Urban Backyard in New York City.

As usual, all the coffee shop photos that are featured are captured with professional camera equipment (the iPhone only images will only appear on Instagram stories).

Keep an eye out on the expansion of the Travel section in the weeks and months to come, especially as I travel more to the New York City area and explore the coffee scene there.

Do you have any recommendations for a future Atlanta Coffee Shops travel destination? Feel free to leave a comment below!


Editor’s Note: The Travel section is currently set up as folder in the navigation structure of the website and defaults to the first alphabetically listed coffee shop in the series; this structure may be changed in the future on this site.

New Coffee Shop Now Open in Inman Park: DeKalb Athletic Club (Gym Clothes Optional)

A cool new coffee shop opened up in late February this year called DeKalb Athletic Club. Upon hearing the name for the first time, you may think it’s some kind of gym—rest assured, however, no membership is required to enjoy this new spot located close to the Beltline.

DeKalb Athletic Club (DAC) is the latest venture from Victory Brands, the team behind the two Atlanta locations of Victory Sandwich Bar (in Inman Park and Decatur), S.O.S Tiki Bar in Decatur, Little Trouble in West Midtown, and more recently, Lloyd’s (which is actually adjacent to DeKalb Athletic Club).

I recently visited and captured some photos of the interior and exterior, as seen below.

First impressions: DeKalb Athletic Club (DAC) has a great coffee roasting partner in Radio Roasters, a nice selection of some specialty drinks like the cubano and the cortadito, and a truly massive interior space. My first thought (which I shared with the barista and manager) was that one could set up some foosball or ping-pong tables inside the space because there is plenty of it. (Perhaps a caffeine-infused tournament in the works sometime in the future?). In all seriousness, DAC could host some really fun events in the future.

DeKalb Athletic Club also has a wonderful and whimsical branding message going, with such slogans as “B for effort,” “If you’re not first, you’re last,” and “Still working on that 2019 Participation award.”

DeKalb Athletic Club, or DAC, is open for business.

The exterior space of DeKalb Athletic Space. The promenade connects with the next-door neighbor Lloyd’s.

The interior of DeKalb Athletic Club. So much space! Also, what do you think warranted the “Unfair Play” award in 2015?

The drink menu is printed on the door.

Another view of the space at DeKalb Athletic Club. What do you call those ladders in the background?

Plenty of comfortable seating in the space.

Track & Field.

The counter at DeKalb Athletic Club.

A cappuccino in the making.

Some of the Radio Roasters coffee bags for sale.

Breathe easy—no athletic prowess is required to enjoy the drinks and food at DeKalb Athletic Club.

How do you keep track of coffee shops opening in Atlanta? Get it, track? You can follow the Atlanta Coffee Shops blog or Instagram account.

I will aim to profile DeKalb Athletic Club in more detail in the future.

Help DeKalb Athletic Club secure that 2019 Participation Award by checking out this new coffee shop on DeKalb Avenue in Inman Park. Arriving in gym clothes, is, of course, optional.

Highly recommended overall.


DeKalb Athletic Club
Web | Facebook | Instagram

Location:
Inman Park ☕Atlanta ☕ ITP

Address:
900 DeKalb Avenue NE
Atlanta, GA 30307
Google Maps link
ph: 404-228-7226

Hours of operation:
Monday-Friday: 7AM to 7PM
Saturday-Sunday: 9AM to 5PM

Coffee Roaster / Roasting Partner:
Radio Roasters Coffee (Atlanta, GA)

The Inaugural Sprudge Twenty Class of 2019: Spotlight on Daniel Brown of Gilly Brew Bar

This week, the coffee magazine Sprudge announced the winners of its inaugural “Sprudge Twenty”. (See the Instagram announcement and the winners tagged here). This class of twenty people are changing the coffee scene around the world. In the words of the magazine, the Sprudge Twenty are people:

[W]hose work challenges and excites us, from every step of the coffee value chain. It includes entrepreneurs and coffee producers (they’re often one and the same!), working baristas and cafe owners, career professionals and those whose careers are just starting, competition success stories and folks working quietly behind the scenes, leading by example.

And from the amazing list of nominees, there are two people from the Atlanta coffee scene who made the list: Sara Frinak and Daniel Brown. Sara is well-known as a volunteer and supporter of coffee events, both regionally in the Southeast, and nationally through the Specialty Coffee Association’s (SCA) USA competitions circuit. You can read more about Sara in this Barista Magazine profile and Sara’s involvement with green coffee in this Medium piece from Ally Coffee (where Sara works). (Perhaps a future spotlight about Sara may appear on this blog).

Daniel Brown at Gilly Brew Bar

The other nominee from Atlanta in the Sprudge Twenty inaugural class is Daniel Brown of Gilly Brew Bar.

Here is the blurb that accompanied the Sprudge piece about Daniel:

Daniel Brown is the founder of Gilly Brew Bar, a successful and important new coffee company based in the Stone Mountain suburb of Atlanta. Housed inside a historic 19th century home known as “The Mayor’s House”, purchased in 2015 by Brown and his wife, Shellane Brown, Gilly pushes quality and innovation across an ever-changing range of premium coffee “elixirs” featuring dried herbs, bitters, and aromatics. Brown was nominated by multiple people for The Sprudge Twenty, and in one nomination essay is described as “one of the most innovative, creative, savvy interpreters of the coffee experience I have ever encountered.”

Daniel’s nomination for this award was submitted by Justin Brostek (from Atlanta’s Read Shop) and Juanita Brown. I asked Justin if he wanted to contribute a quote to accompany this post, which he gladly agreed to do. Here is what Justin had to say about Daniel:

Daniel is, by far, one of the most influential voices in the coffee scene today. He’s proud but never egotistical, always insanely approachable and humble. He’s a trendsetter at heart—always looking for the next thing but never letting others tell him what that is—and his shop embodies that. It’s old, but with soul; fresh, but still timeless. Daniel is redefining mastery in the coffee industry—purism is one thing, but instead he chooses to tell the story of how coffee can be the foundation for art. And he’s doing all of this by serving—Daniel’s employees speak of how he’s never above the worst task in the shop. He’s built a family in a way every shop dreams they could build. I don’t think there’s another person in Atlanta who puts more love, acceptance, and creativity into the coffee scene than Daniel does. 

I profiled Gilly Brew Bar last year with respect to their inventive summer elixirs (I visited Gilly Brew Bar approximately two weeks after their grand opening). More recently, I went back to Gilly Brew Bar in March to capture some more scenes from the coffee shop as well as to sample the Winter elixirs that were slowly being unwound from the menu in preparation for the release of the Spring elixirs.

A few of the photos from the visit in March appeared in this Instagram post (with the focus on the drinks). However, this blog post showcases a few more behind-the-scenes photos with Daniel performing his magic behind the bar.

An inspiring print at Gilly Brew Bar. The “Create something” like speaks to what Daniel is doing every day at Gilly Brew Bar.

Daniel Brown behind the bar at Gilly.

Getting ready to make an iced elixir.

The finishing touch! Thank you to Winnie for joining this outing to Gilly Brew Bar and performing the pour so I can capture this photograph.

A matcha elixir.

Nitro shots!

The slow pour.

Almost ready.

Daniel putting on the finishing touches.

Chilled and ready.

Daniel steaming the milk.

An interesting story about the image below. After I captured it, I realized in post-processing that there was a chocolate drop that slowly cruised down onto the wooden ledge. On Instagram DMs, I asked Daniel whether he thought the drop was distracting (I also have a version where I cleaned it up in post), but he agreed that it worked for this particular image. I also liked it. And so this was the version I shared on Instagram. I think the metaphor here is that sometimes progress isn’t perfect but nevertheless beautiful. What do you think?

The drop that sparked a conversation.

Another elixir in the making. There were about a dozen customers this particular afternoon (who found out about Gilly Brew Bar through word-of-mouth or some other channel).

More elixirs at the ready.

A bit of a serious tone here.

Last image in the series, which I think is representative. If you visit Gilly Brew Bar, you’re likely to find Daniel smiling or cracking jokes. He takes the craft of making amazing elixirs seriously while having fun. A vibrant personality such as Daniel’s adds to the experience (in every sense of the word) that you are likely to have when you visit Gilly Brew Bar.

Congratulations Daniel on being nominated to the Sprudge Twenty! So well-deserved!

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If you haven’t yet checked out Gilly Brew Bar in Stone Mountain and what Daniel and his team are executing there, what have you been waiting for? I hope you make the trek to sample the Spring elixirs that are now on the menu.


Gilly Brew Bar
Web | Facebook | Instagram

Address:
5329 Mimosa Dr.
Stone Mountain, GA 30083
Google Maps link

A Unique Experience of Art, Coffee, and Community at Docent Coffee in Atlanta

One of the most interesting and unique coffee shops in the Atlanta area is Docent Coffee, located in the Old Fourth Ward / Sweet Auburn neighborhood of Atlanta. This coffee shop has a unique mission in making coffee and art accessible, without being snobby or pretentious. The coffee shop—which also does an incredible job roasting coffee beans in-house—partners with local artists and puts their artwork on every coffee bag they sell in store and online.

The co-founders of Docent Coffee have a diverse set of experiences in coffee and art, bringing their passions, knowledge, social networks, and synergies into one coherent space, branding, and mission. As they explain:

We think specialty coffee should be more approachable, which is why we have taken it upon ourselves to make great coffee, and the community it has traditionally been associated with fostering, accessible again...to everyone. We at Docent feel that you can roast and serve seriously amazing craft coffee, without taking yourself, and the entire endeavor, too seriously. After all, the hip branding, the carefully curated social media content, and all the other already well-trodden 'coffee cliches' relating to specialty coffee aren't going to make that coffee you're drinking taste any better or worse...so why hang your hat on that stuff? 

So we just try to be ourselves. This simply involves roasting the best coffee we can, forging personal relationships with coffee farmers from around the world, sourcing the best teas available, seeking out/promoting great local art, and doing our part to support the communities we feel passionate about. 

Similar to how a docent at a museum is there to guide you, the team at Docent Coffee aims to do so for both coffee and art—they are there to helpfully navigate you in discovering something new in coffee and in art. It’s an amazing concept that is truly unique not just in the city of Atlanta but in the greater United States.

I visited Docent Coffee in February and had multiple interactions and discussions with the co-founders. As a result, this blog post is the lengthiest I’ve published to date, but it is because there is so much to cover. Those of you who appreciate both the technical and the artistic/creative will enjoy how the co-founders’ vision meshes together at Docent Coffee.

For your convenience, this blog post is organized into the following sections (hitting the links below will navigate you directly to the corresponding section in this blog post):

Please enjoy!

The Space

Docent Coffee is located in the Old Fourth Ward / Sweet Auburn neighborhood of Atlanta at 381 Edgewood Ave SE, Atlanta, GA 30312. The space was previously occupied by Cafe Velo. The coffee shop features ample seating inside, and there is a wonderful patio/courtyard adjacent to the shop that offers plenty of seating as well and is pet-friendly. There is also a covered patio on the second floor, accessible via back stairs.

The front of Docent Coffee on Edgewood Avenue. Photo courtesy of Docent Coffee and used with permission.

Interior at Docent Coffee looking toward the Edgewood Avenue front entrance.

Interior of Docent Coffee. The view through the window is toward the outdoor courtyard (patio) of Docent Coffee.

Interior of Docent Coffee.

A view of the courtyard at Docent Coffee. There is plenty of outdoor seating and the space is pet-friendly! Note the stairs on the left leading to the second-floor patio with a covered roof.

The patio at Docent Coffee captured during summer. Photo courtesy of Docent Coffee and used with permission.

The covered patio on the second floor at Docent Coffee.

The interior of Docent Coffee. There is a full espresso bar. Docent Coffee also offers various sandwiches which are all named for famous artists.

Interior design of Docent Coffee. The coffees seen on the two shelves are profiled in this section.

Interior of Docent Coffee. That is Andy Warhol drinking a cup of coffee seen on the back wall.

Interior coffee vibes at Docent Coffee.

Another view of the interior of Docent Coffee.

Wide-angle view of the interior of Docent Coffee. The coffees on the two rows are profiled in this section.

The blue accents work well inside Docent Coffee.

The Menu

The menu at Docent Coffee features pour-over coffee, drip coffee, cold brew, and the classic espresso drinks like a cappuccino or a cortado (see the full list of coffees in this section). There are also loose leaf teas (from Rishi Tea) on the menu. Light snacks/meals include bowls, toasts, and various pastries (such as croissants, cookies, and muffins that are baked fresh daily).

The menu at Docent Coffee.

Most interestingly, Docent Coffee also has sandwiches on the menu which are all named after famous artists: Warhol, O’Keefe, Banksy, Twombly, Kahlo, de Kooning, and Rothko are currently on the menu. A selection of rotating/season specials (such as the lavender latte and the tomato soup) rounds out the menu (PDF).

The Coffees

The following are the coffees that are currently available at Docent Coffee. Because Docent Coffee is both a coffee shop and a roaster, each of the coffees profiled below is roasted in-house (Docent Coffee is closed on Mondays for roasting).

Click through the links to go to the individual pages on the Docent Coffee website for additional details.

  • Jaguar is a Costa Rican single origin, honey-processed coffee with notes of pomegranate, roasted almond, and cane sugar; it is a light to medium roast. I have personally tried the Jaguar in my espresso machine at home and highly recommend it. The artist featured for this coffee is Kelly McBride (Etsy | Instagram).

  • Conceit is an Ethiopian single origin, naturally processed coffee with notes of honey, concord grape, blueberry, and pineapple; it is a light roast. The artist featured for this coffee is John Tindel (Web | Instagram).

  • Miscreant is a Zambian single origin, wash-processed coffee with notes of watermelon, apricot, and lime; it is a light roast. This coffee would be excellent for a pour-over. The artist featured for this coffee is Sarah Emerson (Web | Instagram).

  • Cloud Walker is a Papua New Guinean single origin, peaberry-wash processed coffee with notes of chocolate, honey, and fig; it is a light roast. The artist featured for this coffee is Craig Dongoski (Web | Instagram).

  • It’s Classified is a Kenyan single origin, wash-processed coffee with notes of mango, red berry, burnt sugar, and meyer lemon; it is a light to medium roast. This coffee is also excellent for a pour-over. The artist featured for this coffee is Craig Dongoski (Web | Instagram).

  • Snarf Snarf is an Ugandan single origin, wash-processed coffee with notes of red apple, black tea, caramel, and fig; it is a medium roast. The artist featured for this coffee is Amelia Carley (Web | Instagram).

  • Ayahuasca is a Peruvian single origin, wash-processed coffee with notes of chocolate, walnut, and apple; it is a medium roast. The artist featured for this coffee is Kyle Brooks, aka BlackCatTips (Web | Instagram).

  • Cream + Sugar is a Brazilian and Guatemalan blend coffee (natural and wash-processed, respectively) with notes of cocoa, burnt sugar, strawberry, and rose; it is a medium to dark roast. The artist featured for this coffee is Trendz (no link to social media presence as he is private/anonymous).

  • Meander is a triple blend coffee from Tanzania, Peru, and Indonesia (wash-processed from all three origins) with notes of berries, chocolate, and raisin; this coffee blend is a dark roast. This blend is great for both espresso and drip coffee. The artist featured for this coffee is Jeff Demetriou (Web).

  • Inconceivable is an Ugandan and Colombian blend coffee (wash-processed for both origins) with notes of brown sugar, caramel, and dried cherry; this blend is medium to dark roast. (Editor’s note: pay attention to the Inconceivable link; I hope the reference makes sense). The artist featured for this coffee is R. Land (Web | Instagram).

  • Counterfeit is a Colombian single origin decaf coffee with notes of cherry, citrus, and cane sugar; it is a medium roast. The artist featured for this coffee is Miya Outlaw (Web | Instagram).

  • Epiphany is a Colombian single origin wash-processed coffee with notes of chocolate, cherry jam, and plum; it is a medium roast. The artist featured for this coffee is Angie Jerez (Web | Instagram).

  • Abstract is a Guatemalan single origin wash-processed coffee with notes of strawberry, honey, and cream; it is a light to medium roast. (The artist featured for this coffee has chosen to remain anonymous)

A selection of coffees at Docent Coffee. From left to right: Cloud Walker, It’s Classified, Miscreant, Abstract, and Snarf Snarf.

The coffee bags available for purchase at Docent Coffee. In focus at the far left: Epiphany.

A selection of coffees at Docent Coffee. From left to right: Counterfeit, Cream+Sugar, Meander, and Inconceivable.

The Espresso at Docent

The espresso at Docent Coffee is the Meander: a triple blend of coffee beans from Tanzania, Peru, and Indonesia (in a 40/30/30 ratio by weight). Hailing from the Kilimanjaro, Amazonas, and Sumatra regions, respectively, this dark roast blend allows for an incredible tasting cappuccino, cortado, or other espresso-based drinks that Docent Coffee offers. I had the chance to try the cappuccino, and I was blown away by the quality and taste. For more about why Docent uses a triple blend of beans for its espresso (rather than a single origin coffee), read the Q&A with Nolan below.

A video of the cappuccino being prepared by Nolan from Docent Coffee is below, followed by a few photos.

The cappuccino from Docent Coffee.

The cappuccino from Docent Coffee.

The cappuccino from Docent Coffee, next to the Meander triple blend (Tanzania, Peru, Indonesia) coffee bag.

Another view of the cappuccino next to the Meander.

Events and Partnerships at Docent Coffee

Docent Coffee is currently partnered with the Museum of Design Atlanta which has an ongoing exhibition called Passione Italiana, chronicling the evolution of the espresso machine. This exhibition, which opened on February 24, runs through June 9, 2019.

Passione  Italiana  chronicles the  evolution of the espresso machine and documents technological and industrial design developments.  The  exhibit   showcases  espresso  makers  used  in  Italy  during  the  mid-twentieth century—alongside inventive coffee sets and unique crockery—and traverses through  the  decades,  highlighting  the  influence  designers  such  as  Aldo  Rossi,  Toyo  Ito,  Richard Sapper and Massimiliano Fuksas have had on classic and contemporary models.

Appealing to both design lovers and coffee enthusiasts alike, the exhibition surveys the social and historical impact coffee and coffeehouses have had around the world,  including  the  role  of  cafés  as incubators in social justice  movements and how they  have helped fuel everything from literary and musical achievements to political revolutions.

There are some incredible items on display at this exhibit at MODA, including an espresso machine made of concrete!

Docent Coffee will work with MODA to bring coffee cupping/tasting events both at MODA and at their coffee shop throughout the months of March and April; check the MODA calendar for details. The joint event with MODA and Docent Coffee that was held on March 9 was at full capacity.

Finally, Docent Coffee will soon unveil monthly cuppings and brew classes (tentatively scheduled to begin in April 2019). As spring brings warmer temperatures, there will also be pop-ups and other events hosted on the patio of Docent Coffee. Best way to keep track is to follow the Docent Coffee Instagram account or check the Atlanta Coffee Shops events page.

Coffee Roasting at Docent

Docent Coffee is closed on Mondays as this is the day of the week when they roast the coffee. I had a chance to visit Docent Coffee on one of their roast days and spoke with Nolan, the master roaster at Docent Coffee, about the roasting operation. At the heart of the roasting operation at Docent Coffee is a Diedrich Roaster; Nolan has complemented the hardware (the roaster) with an open-source software to precisely monitor the temperature profile of the beans as they are roasted. For those curious, there are a few open-source roasting applications available on GitHub.

During my visit, I saw the Cream + Sugar (Brazil and Guatemala) blend and Miscreant (Zambia) being roasted. For the coffee blends, Nolan uses a simple 50/50 split by weight to combine the beans after roasting.

During my extensive conversation with Nolan, I was really impressed with Nolan’s technical background (he has a mechanical degree from Georgia Tech) and his passion for roasting coffee. On the (very?) nerdy side, as we discussed the technical details of coffee roasting (the science aspect of roasting compared to the art aspect of roasting), topics such as concavity and differential equations came up in our conversation. I was thrilled to have this conversation because, as someone with a technical background as well, I could relate to what Nolan was discussing. As you read through the Q&A with Nolan about his experience, you’ll learn how Nolan built his own coffee roaster during his time at Georgia Tech and how his experience has ultimately shaped him to become the master roaster at Docent Coffee.

A few photos from the coffee roasting day at Docent Coffee are below.

Nolan getting ready to put some coffee beans sourced from Brazil into the hopper for roasting.

First batch of coffee beans is roasted!

Nolan getting ready to start roasting the Guatemalan coffee beans.

Nolan getting ready to start roasting the Guatemalan coffee beans.

Freshly roasted! The coffee roasting software is seen running on the laptop in the background.

Freshly roasted! Look at that smoke!

Macro detail of the freshly roasted beans.

Detail from the beans getting cooled.

Final step before mixing the beans and packaging—collecting the cooled beans.

Q&A with the Docent Coffee Co-Founders

Following is a Q&A with Docent Coffee co-founders: Mr. Docent and Nolan Hall. The first set of questions is for both Mr. Docent and Nolan, the second set of questions is with Mr. Docent (aka, artist-in-residence), and the final set of questions is with Nolan. [Editor’s note: I made some minor spelling/grammatical changes during the transcription of this Q&A]

Q: Can you tell me more about how Docent Coffee came to be founded and how you two met each other? Did you have any connections to the owners/team at Cafe Velo as you transitioned into their space?

Docent Coffee: We met each other through a mutual friend (who was also in coffee) after we both expressed an interest into putting together a different kind of coffee roasting business and shop. We each brought different things to the table, and those different things happen to mesh very nicely to form a very cohesive and solid brand/concept. Nolan’s focus would be all things coffee, while mine was more in the branding, creative, and outreach departments. We often use the Apple analogy of Nolan being the Steve Wozniak component of Docent and myself being the Steve Jobs component.

Aside from providing Cafe + Velo with their coffee the last several months they were open, we did not have a connection with them.

Q: In my conversation with Nolan, one highlight was that the staff that used to work at Cafe Velo is still employed at Docent Coffee. Can you comment more on this detail?

Docent Coffee: Yes. Initially the most of the original staff came onboard with us; however, a couple of our employees moved out of state a couple of months after we opened, so now we have one remaining Velo employee.



Q: What are your favorite coffee drinks? 

Docent Coffee: Black coffee is our number 1 of course, but I think it’s safe to assume cortados and cappuccinos would be our 'espresso-based drink’ favorites.

Q: Can you talk more about your membership plan for coffee? It sounds like a really great deal. What was the impetus for this decision and was this something you've wanted to do from the start?

Docent Coffee: It is a really great deal if you’re even an average coffee drinker. We just figured it would be a better way to get more people engaged with better coffee at a fraction of the price they would pay elsewhere piece-meal.

Q: Do you have any events that you are hosting on a regular or semi-regular basis? If so, what are they? If not, do you have any plans?

Docent Coffee: We plan on offering monthly cuppings and home brew classes very soon. Probably starting in April. March—April we will be doing this type of programming with MODA and their current Passione Italiane espresso design show (both at MODA and at Docent).

Lots of pop-ups on the patio are in the pipeline as well.


Q: What have been some of your biggest challenges in running Docent since opening up your coffee shop?

Docent Coffee: Probably the biggest is just getting out there enough so that people know you exist, and where you are. After that hurdle is overcome, you’ve got to get them to taste the coffee. When you have a coffee scene so dominated by convenience and style, it can be difficult for carefully crafted premium coffees like our own to get the recognition and reception we feel they deserve.

Q&A with Mr. Docent

Q: Can you briefly talk about your experience with art and how you envisioned incorporating coffee and art into a coffee shop? Who are your favorite artists/inspirations? Do you follow any art blogs?

Mr. Docent: I’ve been a career artist for over 20 years, and I noticed very similar parallels with regard to how both art and specialty coffee are perceived, presented, and approached by the general public. In my opinion, they both suffer from the same 'perception problem’ and/or cliches often associated with the two that prevent a large majority of the population from even considering in learning more and/or having deeper experiences of the two. Quite simply, the pretense, and the air of exclusivity surrounding both, creates an unnecessary ‘barrier-to-entry’ for a lot of people; something that an analogous industry like, say, craft beer doesn’t have. We are both very passionate about coffee and art, so I thought Docent would be the perfect vehicle to utilize in bringing what we felt are enjoyable and expansive experiences to more people in more places…without the pretense.



Q: Do you have a strategy for finding local artists whose work goes on the coffee bags? Is it personal connections you've made over the years, strolling through Instagram looking for inspiration, or something else?


Mr. Docent: I have a strong network of local artists I know to whom I initially reached out to be involved, but we also receive submissions as well. It’s combination of our own discoveries, submissions, and suggestions that all get filtered through a curatorial process.


Q: Is it correct that the only non-local (Atlanta-based) artist featured on your coffee bags is a South-Carolina based artist Kelly McBride with the Jaguar design?

Mr. Docent: Yes. Given that we felt the subject matter for that coffee/bag needed to be more literal, we sought out artists we felt would work well for the label.

Q: Who are your favorite artists?

Mr. Docent: My favorite artists are Cy Twombly, Marcel Duchamp, Robert Motherwell, Robert Rauschenberg, Mark Rothko, and Janet Echelman.

Q: Is there anything else that you'd like to share about the art + coffee theme that others reading this Q&A would appreciate?

Mr. Docent: We encourage people to check out more different kinds of art and our more different kinds of coffee. Getting more engaged in either community is very rewarding and eye-opening. You don’t need to ‘know anything about art (or coffee)’ to appreciate or like it. Picasso once remarked that he didn’t need to understand a sunrise for it to move him. In my opinion, this view captures the essence of appreciation for really anything. At its core, it’s the visceral experience of person that’s the most pure, powerful, and honest one. It’s when you start passing it through the filter of your mind and unrelated qualifications that you can convince yourself its something entirely different.

Q&A with Nolan

Q: We spoke about your coffee experience during your days at Georgia Tech, how you came up with your own coffee roaster, which led to some seed money to begin TopTime Coffee. Did you foresee yourself going in the direction where you currently are (co-owner / head roaster) compared to the degree you received? Was there a moment where you knew for certain that one day you'd open up a coffee shop of your own?

Nolan: I definitely didn't see myself roasting coffee when I started school. Like many of my friends at Tech, I thought I would end up with an engineering job at a lab somewhere. As I got further into my education, I realized my love of building machines. During my second year, I received some grant money to invent a product that would solve a problem, so I 'solved' the problem of home coffee roasting by building a prototype roaster. I turned this project into a year of research about the coffee roasting process to improve my designs. This project sparked a fascination with the coffee industry, building roasters, and eventually led me to start Docent with Mr. Docent.


Q: TopTime Coffee, your coffee start-up/cart at Georgia Tech, is going to open a second location soon. How passionate is the coffee community at Georgia Tech? Do you foresee expanding to other parts of Georgia Tech or perhaps to other universities?

Nolan: From four years of personal experience and now running two shops on campus, I can say with certainty that those students live on coffee. The coffee community at Tech is fairly large and well-versed, so I've always been surprised at the lack of good, accessible coffee to students/faculty. One of my goals when I graduated was to open a shop on campus so I could solve that problem, and we are now opening our second one a year after the first. 

Editor’s note: TopTime Coffee launched its second location in the Van Leer Electrical & Computer Engineering Building on March 4, 2019.


Q: I think we are in agreement that the coffee roasting process can be both an art and a science. Can you comment on how your engineering degree has informed your views on the technical/science part of it?

Nolan: Absolutely—and for me more of a science than an art (but don't tell Mr. Docent!!). Studying heat transfer and thermodynamics in school really helped open my eyes about potential problems with roasters on the market and how changing your roasting parameters can alter the chemistry inside the beans dramatically. I think that with any craft such as this, the person in control should fundamentally understand every process which takes place and why it occurs. Of course there is also an art in creating a beautiful temperature curve and cupping a delicious end result—I'm just better at speaking nerd language.


Q: For the coffee aficionados of the world, you mentioned that coffee beans used in espresso should not be single origin but a blend. Can you elaborate more on your stance?

Nolan: Some roasters will hate me for this, but I believe that espresso should always be a blend. In my experience with single origin espresso, I find that the flavor profile tends to be too one-dimensional. If a coffee has a bright, fruity profile, I don't want that to be the only thing I can taste. To me, espresso should tell a story. I blend three different coffees in our espresso that offer a wide variety of flavors. When dialed in correctly, the shot should come in three phases: floral, chocolate, and berry. I am the type of person that can't appreciate a good steak without a side of potatoes and green beans. I don't think espresso should be treated any differently.


Q: Is there anything else that you'd like to share with a wider audience about coffee, favorite coffee shops, your interests, etc.?

Nolan: I think naturally processed coffees are underrated and deserve a chance. I love coffee from the Democratic Republic of Congo, Uganda, and Guatemala (Ethiopians and Kenyans are great too but those already get too much love). My favorite coffee shops are ones that I make friends at. My girlfriend and I foster pit bulls from Fulton County Animal Shelter. We have adopted two of them so far. 

Conclusion

Docent Coffee has an amazing concept and vision. The coffee is some of the best I’ve tasted in Atlanta. The partnerships that Docent Coffee has forged with artists are wonderful; Docent Coffee embodies how a local business can and does support other locals in creative fields.

If you haven’t already, put Docent Coffee on your must-visit itinerary for a one-of-a-kind experience. If you like what you see (and taste), you can become a patron of Docent Coffee for $50/month for unlimited espresso coffee drinks and teas (there is also a yearly patron option if you’re seriously committed). In my opinion, Docent Coffee in Atlanta is a coffee shop that deserves much more awareness and recognition than it has garnered so far—I hope you visit, taste the coffee (and view or talk about art), and hopefully agree with this assessment.

Docent Coffee: helping you discover something new about coffee and art, without pretense. In the wise words of Steve Jobs: that’s who they are—that’s what they are about.

I can’t wait to see what the future holds in store for Docent Coffee, and I hope you do too.


Docent Coffee
Web | Facebook | Instagram | Twitter

Location:
Sweet Auburn/Old Fourth Ward ☕ Atlanta ☕ ITP

Address:
381 Edgewood Ave SE
Atlanta, GA 30312
Google Maps link
ph: 404-254-3267

Hours of operation:
Monday: closed (roasting day)
Tuesday-Friday: 8AM to 3PM
Saturday-Sunday: 9AM to 3PM

Coffee Roaster / Roasting Partner:
Docent Coffee (themselves)

Books, Music, and Coffee Off-the-Beaten Path: Cafe Rothem in Duluth, GA

What coffee shop(s) come to mind when you hear the words books and coffee? There are a few in Atlanta, perhaps the most well-known is Read Shop in Vinings (previously profiled here). Today’s post aims to spotlight another coffee shop in the metro Atlanta area known as Cafe Rothem.

This coffee shop is not known widely known and, in fact, may be considered well off-the-beaten path. When I first entered the coffee shop, I was taken aback by the large bookshelves here and the abundant space inside this coffee shop. After I placed my order, I spoke with the owner, James, about this coffee shop and what makes it special. You can browse the books during your visit, of course, but Cafe Rothem also has a yearly membership plan (it’s called Book Club) similar to a local library for those that want to borrow a book for an extended period of time (up to a year, apparently).

During my visit, James escorted me around the space and showed me some highlights: for instance, there is a large conference room at Cafe Rothem that can be rented daily or by the hour for business meetings. Cafe Rothem is also known as a place for music and Open Mic night—it’s held every first Monday of the month (the next one is happening on Monday, March 4!). Note the grand piano inside Cafe Rothem as you scroll through the photos below.

The tagline of Cafe Rothem is apropos of the space: Books. Music. Coffee.

What’s in a Name?

The first question people ask: what is Cafe Rothem named after? Helpfully, there’s a page on Cafe Rothem’s site with an explanation:

Our name comes from the Rothem tree, the Hebrew name for the juniper tree, which makes many appearances in the Bible. (--although it's technically the white broom tree.)

 The rothem tree is common in the deserts of the Middle East, from Jordan down to Egypt.  Although its leaves are very small and sparse, simple, and linear, it nevertheless forms a very agreeable shade in desert regions. In some parts of the desert, it is often the only bush that affords any shade…

I think you'll get what we're all about from our favorite story of the Rothem tree:

In 1 Kings 19, the prophet Elijah was fleeing for his life from Jezebel and King Ahab, who were furious at him. Exhausted and weary in the desert, he rested under the shade of a rothem tree, praying for death. There, he was visited by an angel, who gave him the courage to go on.

So Cafe Rothem’s intention is to be your rothem tree to get some rest in your busy life.

The Space

Cafe Rothem features high ceilings, plenty of seating, and a large selection of books on the shelves. The place is like a scavenger hunt—as you approach various shelves, you’ll never know what you’ll discover! Pro tip: if you have children, Cafe Rothem would be a great place to bring them for some exploration.

Cafe Rothem features high ceilings, plenty of seating, and a large selection of books.

Books and more books. The books are in both English and Korean.

Detail from a bookshelf at Cafe Rothem.

There are cute little spots throughout Cafe Rothem. The next two photos show my favorite little nooks inside the coffee shop:

Cute decorations at Cafe Rothem. I like that book-end holder.

A beautiful, cozy corner at Cafe Rothem. This photo was featured on the Atlanta Coffee Shops Instagram page.

Does anyone remember Encyclopedia Britannica?

Some vintages atlases for your viewing or reading pleasure.

Another view of the interior of Cafe Rothem.

Hello, gramophone.

There are vinyl records in the coffee shop as well. This is where the music part of the coffee shop shines. There’s also light ambient music playing in the background.

The Menu

Cafe Rothem features a selection of food and drink options. On the food menu, there are waffles, pastries, sandwiches, rice bowls, and bingsu (Korean shaved ice dessert). On the drinks menu, there are traditional coffee drinks such as cappuccinos and lattes, as well as a nitro cold brew. Cafe Rothem is partnered with the local coffee roaster Phoenix Roasters. You’ll also find tea options and a great selection of smoothies (which I can personally recommend).

Nitro Cold Brew!

The menu(s) at Cafe Rothem. Coffee drinks, teas, smoothies, waffles, and even ice cream are available.

Detail of the menus at Cafe Rothem.

Exit, stage left. (There is a conference room that can be rented out in the back which I didn’t photograph for this series).

Final Word

If you find yourself in Gwinnett County and want to explore a coffee shop off-the-beaten-path, I highly recommend a visit to Cafe Rothem in Duluth, GA. The owner, James, is attentive and very friendly. And if you spend a little time exploring the various bookshelves, you’ll certainly discover something new or interesting along the way.

And for the book lovers of this world: if you are seeking a place filled with books where you can get away from the hustle-and-bustle of the city for a few hours and enjoy some peace with coffee (or whatever your beverage of choice), Cafe Rothem certainly delivers. What a cute and cozy coffee shop destination in the suburbs of Atlanta!


Cafe Rothem
Web | Facebook | Instagram

Address:
3585 Peachtree Industrial Blvd, Suite #128
Duluth, GA 30096
Google Maps link
ph: 678-878-3780

Hours of operation:
Monday-Saturday: 10AM to 10PM
Sunday: closed

Coffee with a Higher Mission at Independent Grounds Cafe in Kennesaw, GA

On a chilly winter afternoon, I drove to Independent Grounds Cafe in Kennesaw, GA. This was a different kind of coffee excursion where I wasn’t interested in tasting great coffee but rather learn more about the coffee shop and its wonderful story. I spent about three hours at Independent Grounds Cafe and spoke with Lorna Heid, as well as four baristas/employees at the shop: Ben, Emma, Alexis, and Kathryn.

The mission of the shop is to empower adults with disabilities by giving them a chance to work at the coffee shop, to interact with the local community, and to inspire the customers who come in through the door to think differently (in a positive light) about adults with special needs.

Coffee with Heart

The mission of Independent Grounds Cafe is to serve great coffee while hiring adults with Intellectual and Developmental Disabilities (IDD). Lorna Heid, the owner of the shop, sought to fulfill this mission because her own daughter, Emma, suffered a traumatic brain injury at birth. Emma is now one of the baristas employed at Independent Grounds Cafe.

In a report issued in June of 2018, the United States Bureau of Labor Statistics cited that in 2017, only about 19% of persons with a disability were employed. In contrast, the employment-population ratio for those without a disability was 65.7 percent. In my conversation with Lorna (the owner of Independent Grounds), she mentioned how people with disabilities want to work and take on responsibility. Independent Grounds fulfills its mission by hiring about a dozen staff with special needs. As Lorna Heid explains:

Our goal is to put a smile on your face and give you an amazing cup of coffee. We want you to feel at home here, to get to know our team and maybe inspire you to think differently about the world of special needs.

Photos from the space are below, but I want to emphasize that my visit was more about getting the message about what Lorna and Independent Grounds Cafe is doing. Of course, it helps that Independent Grounds has such a beautiful space and serves Rev Coffee!

The Space

Independent Grounds Cafe is fully contained inside a building which used to be either a dentist’s office or some other local business. The space is massive, complete with a large outdoor deck and, in addition to the main space, there are three separate rooms which are more like “quiet rooms” if you want to get some work done in peace (scroll down for those photos).

The exterior of Independent Grounds Cafe.

Another entrance to Independent Grounds Cafe.

The front patio at Independent Grounds Cafe.

The main dining space at Independent Grounds Cafe. So much natural light!

Continuation of the main dining space at Independent Grounds Cafe. The front counter where you can order coffee is at center left.

View toward the other side at Independent Grounds Cafe. Plenty of space to relax.

Beautiful tabletop decorations at Independent Grounds Cafe.

The Menu

The drink menu at Independent Grounds Cafe consists of hot and cold coffee beverages (the cafe is partnered with Smyrna-based coffee roaster Rev Coffee for their beans), frappes, tea, and smoothies. The cafe offers light snacks and desserts; Independent Grounds Cafe is partnered with Remedy Bake Shop to offer gluten free cookies. Finally, Independent Grounds Cafe has a partnership with King of Pops ice cream.

The menu at Independent Grounds Cafe. Independent Grounds Cafe is partnered with Smyrna-based coffee roaster Rev Coffee for their beans.

Muffins and other desserts on sale. The cafe is partnered with Remedy Bake Shop to offer gluten free cookies.

You can sign a guest book at Independent Grounds Cafe. I shuffled to a blank page to take this photograph.

Ben, one of the baristas working at Independent Grounds Cafe, prepares a strawberry smoothie.

Ben warming up the milk for a coffee drink. All smiles here!

Muffins at Independent Grounds Cafe.

Another highlight: there is a pop-up box with King of Pops ice cream! So many great partnerships at Independent Grounds Cafe.

One of the rooms inside the cafe where you can retreat to study or read quietly.

Another room inside the cafe where you can retreat to study or read quietly.

And yet another room inside the cafe where you can retreat to study or read quietly. So much space!

Merchandise for sale.

Friends Gather Here — a great message at Independent Grounds Cafe.

Interior decor at Independent Grounds Cafe.

An Inspiration to Others

In my conversation with Lorna, she mentioned how her coffee shop has become a destination for parents with disabled children/young adults all over the Southeast. Here, the parents come with their children and the parents can proudly show to their children that their disability shouldn’t be an excuse to slow down; in fact, places like Independent Grounds Cafe show that it’s possible to have a disability but feel empowered and provide a benefit to society.

A Message to Readers

This blog post is certainly not the first to shed light on Independent Grounds Cafe. Previously, Barista Magazine did a feature on Independent Grounds Cafe. Beth McKibben, writing for Eater Atlanta, spotlighted Independent Grounds Cafe at the top of her article, “Atlanta’s Essential Coffee Shops.”

Nevertheless, I feel like these spotlights have been few and far between, and the purpose of this blog post is to shed some additional light on what Lorna, her staff, and Independent Grounds Cafe stand for and do on a daily basis.

During my conversation with Lorna, she lamented that the hardest thing for her business is still getting foot traffic through the door. Too many people still find it inconvenient to get out of their cars and therefore they choose to stay in their vehicles and go through the local Starbucks drive-thru. The mission of this website and blog is to profile independent coffee shops that deserve your business, and I hope I am able to convey this message about Independent Grounds Cafe. As I recently observed on Instagram, coffee is one of those elements that provides us with an opportunity to slow down. I only wish people would take this message to heart and divert even a few minutes out of their day to stop at Independent Grounds Cafe, enjoy the coffee, interact with the wonderful employees there, and perhaps learn something new or even gain a new perspective about employees with disabilities.

If you found this message inspiring, the best thing you can do is drive up to Kennesaw and spend your hard-earned money by purchasing drinks and other treats at Independent Grounds Cafe. If you live in the surrounding area, then I hope you make an effort to get to Independent Grounds and support this local business. My general rule-of-thumb is that select coffee shops are deserving of the extra drive no matter where you live in the Atlanta area, and Independent Grounds Cafe certainly belongs on this special list.

Of course, the other thing you can do is to share this blog post with your friends and family via email, text, or on social media, letting the awareness grow about Independent Grounds Cafe and its honorable mission. After all, Independent Grounds Cafe is a coffee shop with ❤️.

The logo. Independent Grounds Cafe: a coffee shop with heart.


A special thanks to Ben, Emma, Alexis, and Kathryn for keeping me company during my visit and chatting about all things coffee; and a heartfelt thank you to Lorna for taking the time to speak with me, but more importantly, for executing her mission with Independent Grounds Cafe.


Independent Grounds Cafe
Web | Facebook | Instagram

Address:
3900 Legacy Park Boulevard, Suite #A100
Kennesaw, GA 30144
Google Maps link
ph: 678-695-7132

Hours of operation:
Monday-Saturday: 8AM to 5PM
Sunday: closed

Coffee Roaster / Roasting Partner:
Rev Coffee Roasters (Smyrna, GA)

Closer to Home: East Pole Coffee Company in Atlanta

East Pole Coffee Company, located in lower Buckhead (at the cross-section of Armour, Brookwood Hills, and Piedmont Height neighborhoods), is becoming one of the favorite coffee spots in the Atlanta area. And for a good reason.

East Pole has many elements that make it one of the top coffee destinations in the greater Atlanta area: an incredibly bright and spacious interior, floor-to-ceiling bleachers in the lobby of the building, a cohesive and beautiful theme (read more about it under “The Nautical Theme” heading in this blog post), very friendly and knowledgeable staff, and of course, incredible coffee. (Seriously, it’s some of the best coffee I’ve had in Atlanta). The coffee is roasted in-house at East Pole, so the coffee shop is also a coffee roaster.

I’ve visited East Pole several times in order to write this more comprehensive post. This post is organized into three parts:

  1. Photos of the East Pole exterior and interior, including some details from inside the shop.

  2. Photos from a cupping event I attended in February.

  3. Interview with Jared Karr, one of the co-owners of East Pole Coffee Company, about the shop’s history, design, coffee partnerships, and more.

Please enjoy!

The Space

Located at 255 Ottley Dr NE, Suite #105, East Pole Coffee Company is located inside a retail/coworking space (the Coyote sign up front is just as prominent as the COFFEE sign in front of the space). Readers familiar with the Atlanta beer scene will be happy to learn that East Pole is located several hundred feet away from Sweetwater Brewing Company. There is plenty of free street parking across from East Pole or in a dedicated retail lot adjacent to the building.

Exterior of East Pole Coffee Company located on Ottley Drive.

In a testament to great and unpretentious design, COFFEE is the dominant sign up front, rather than the name East Pole.

Interior of East Pole Coffee Company. There is plenty of seating.

Interior of East Pole Coffee Company (opposite view). The bar area on the right offers plenty of natural light.

Details from the front counter at East Pole Coffee Company.

Coffee preparation at East Pole.

The Nautical Theme

One of the unique elements about East Pole is the prevalent theme found throughout the shop. A brief backstory: Jared Karr, one of the co-owners of East Pole, was living in Indonesia with a friend; they hosted a video blog to just their friends, their church, and their family what they were up to in Indonesia. They repeatedly called Indonesia “The East Pole” because… it was the farthest east they had ever been. The name stuck and became the name of the coffee shop we know today.

As for the interior, it’s a (subtle) theme on a nautical universe. There is the diver helmet, squid paintings, and bluish tones throughout. Read the Q&A with Jared at the bottom of this post for more details.

Details from East Pole Coffee Company. The golden diver mask was purchased from an Army Navy store.

Details inside East Pole Coffee Company. Little known fact: the artist who created these two paintings actually used real squid, dipped them in white ink, and placed them on wax paper to get the final result seen here. Thank you to Jared for highlighting this cool fact in the interview.

Details from inside East Pole. The cyan/light blue espresso machine bolsters the nautical theme inside East Pole.

Details from inside East Pole Coffee Company.

A drink being prepared at East Pole.

The Menu

The drink menu at East Pole Coffee Company is straightforward: six to seven coffee drinks (with coffee beans roasted in-house, of course), plus tea. The seasonal drinks change every quarter or so; the current winter seasonal drink is the “Winter Citrus” latte, which consists of blood orange, dried chilis, sage, and black corns. East Pole is partnered with Atlanta’s The Chai Box if you want to try out some authentic Chai.

The food options are also light: waffles, energy bites, danishes, muffins, and a sweet potato biscuit (a personal favorite!).

The coffee (and tea) menu at East Pole Coffee Company.

East Pole offers a very light food menu. Recommended: the sweet potato biscuit!

A cappuccino I ordered at East Pole.

Interior of East Pole. Lots of natural light during the day!

During one of my visits to East Pole over the holidays, the coffee shop was beautifully decorated! So festive, right?

Outdoor patio at East Pole. On the day of this capture, it was a rainy day, so every customer was inside.

Front sign at East Pole Coffee Company.

East Pole adjoins a retail/coworking lobby where you can find additional stadium seating. This lobby was designed by Smith Dalia Architects, and I think the design is gorgeous (see more here). It is the same design as found in Copper Coin Coffee in Woodstock.

The lobby area just outside of East Pole. The stadium seating is on the left.

The lobby area and stadium seating just outside of East Pole’s doors.

Details from the lobby area outside of East Pole.

Coffee Cupping Events at East Pole

East Pole offers free coffee cuppings every Saturday morning at 10AM. Their recently published blog post explains what happens during this event:

A coffee cupping is a universal baseline for evaluating coffees. We add 13 grams of medium-fine ground coffee to a 7.5 oz. cupping bowl and we fill it to the brim with ~200 degree water. Three to five minutes later, we will use specific deeply-concave spoons to break the crust of coffee grounds, and evaluate its aroma. As the coffee progressively cools and the grounds sink to the bottom of the bowl, we use those spoons to take tablespoon-sized slurps of the coffee, evaluating its quality:  flavor, aftertaste, acidity, body, balance, sweetness, uniformity, and cleanliness.

We cup coffees multiple times a week to know what to buy from farmers and importers, what to tweak, what to feature, and… what to take home for ourselves!

I went on one of these coffee cuppings myself, during which the theme was Guatemalan an Ethiopian coffee varieties and the differences between them. This coffee cupping session was led by Whit who is a guru in all things coffee. I and several other attendees asked him a few questions during the event and he had thorough responses for every question.

Preparing the coffee cupping event at East Pole.

Coffee cupping in process.

Jared filling the cups with hot water.

Getting ready to taste some coffee!

Coffee cupping at East Pole. Whit, holding the two spoons, led the event.

Coffee with crust.

Details from the coffee cupping event. Whit, seen in the background, is smelling the fresh coffee.

These coffee cuppings events at East Pole have been going on for over a year. I inquired more about the cupping events, and they may range from the very novice (i.e., you’re totally new to coffee and don’t know that it’s a plant) to intermediate coffee drinkers (you know the various coffee separation techniques, can differentiate various subtle flavors among coffee beans, etc.). The serendipity in what you may learn from these events is very cool.

Interview with Jared Karr, Co-Owner of East Pole

I have been so intrigued about East Pole Coffee Company and wanted to get some additional information about the company, the background and design elements, and more. I reached out to Jared Karr, one of the co-owners/co-founders of East Pole Coffee Company, about an interview. Below is a slightly edited transcript of this interview. [Editor’s note: don’t miss the question and answer about one amazing customer experience near the bottom of this post!]


Question: In my conversation with Whit [during the coffee cupping event], he mentioned that your path to coffee was very unconventional -- you went overseas and were training to become an FBI agent in Indonesia. Can you share a bit more of that story? How did you go from there to becoming a co-founder/co-owner of a coffee shop? 

Jared: I wanted to work for the FBI. I was not training for the FBI! After graduating from The University of Georgia with a major in International Affairs I was eager to apply for the FBI. I noticed at that time that they had a high need for someone who was fluent in the language Bahasa Indonesia. During my time at Georgia, I had studied that particular language and had even been to the country Indonesia on a missions trip with a local church and had established some relationships there. In order to hone in on my language skills I decided it would be a good idea to go live in the country for 6 months to really get immersed in the culture and the language with the intentions of returning home to apply for the FBI being fluent in Bahasa. I reached out to a company that I visited once and asked for an internship, to which they agreed. I was working for this company and was also sent by my local church (which is how I was able to afford everything!). I lived there for 6 months and during my time there I was thrown into all kinds of wild adventures. One of which was helping the company pioneer a new partnership with coffee farmers. We were set to pay local farmers a higher price for their product than what they would get at a local market. Small gig really. Because of this I met with a lot of coffee farmers during my time there and every encounter left me a little more eager to learn more about this world of coffee. The farmers were incredibly kind people, generous in sharing information as well as their homes and meals. I slowly fell in love with coffee and decided by the end of my time in Indonesia that I wanted to work with farmers all over the world. And in order to do that I would need to start a roastery. I returned home to the states and started working in coffee to get a feel for the industry. I worked at a roastery and then moved to strictly a coffee bar in Atlanta. From there I roped in a couple of my good friends Jules Tompkins and Matt Chesla to help me start what is now East Pole.



Question: According to a few previous stories, the name East Pole is a nod to a video blog you hosted while in Indonesia, "the East Pole" of the world. For the very curious people of the world, are there archives of this blog still available on the web?

Jared: The name certainly comes from what I called Indonesia! I was living there with a friend of mine and we would host a video blog mainly to just show our friends, our church, and our family what in the world we were doing there. We continually called Indonesia The East Pole because, well, it was the farthest east we had ever been. The name stuck. When I was thinking about what to name this company I thought it would be a good idea to give a nod to where I fell in love with coffee.



Question: Can you comment on some of the interior decor inside East Pole? For instance, is there a story behind the images of the squid? Also, is there a significance to the giant golden aqua helmet on the shelf? [Editor’s note: Any gamers out there? The diver helmet reminds me of the game Bioshockone of the few games I played].

Jared: Our interior should be a subtle play at a nautical theme. Hence the squid paintings (my wife actually found these at a garage sale in Atlanta. The girl who painted these actually used real squid, dipped them in white ink, and placed them on the wax paper!), the diver helmet that we purchased from an Army Navy store, and the other little nautical nods around the shop. It's just something we liked and went with! 



Question: I've commented in a Q&A with the owner of Copper Coin on the similarity of the spaces between East Pole and Copper Coin -- who was the designer/architect of East Pole that brought some of these similar elements into fruition? 

Jared: As Randy mentioned, it's purely coincidental. The East Pole team had the liberty of designing our space the way we wanted. The lobby (the area you are referring to) was designed by Smith Dalia, an architectural firm. They were inspired by several spaces in L.A. 



Question: You guys are partnered with several Atlanta-area coffee shops (Copper Coin) and restaurants (such as Full Commission, previously profiled here)—are you still aiming to grow your partnerships or are you happy with where you are right now?

Jared: We will continually be looking to grow our partnerships! We care greatly about the shops (and businesses and restaurants) that are booming in Atlanta. We love this city and want to see our current and future partners thrive. We believe we can help by providing great coffee, tech services, and training for all of our partners. We are also keen on throwing some pretty fun events with our partners ; )



Question: East Pole offers a free coffee cupping event every Saturday at 10AM (I attended the one last Saturday). How long has this program been running? Do you have a list (full or partial) of the previous "themes" covered in these tastings? [Whit mentioned that some events are really beginner-level while others are more intermediate in nature].

Jared: We have been doing cuppings consistently for a little over a year now. We believe this is a great way to bring people in and taste our coffees in a relaxed, yet educational environment. Whit has done a great job of curating "themes" for each class. We do not have a collection of these themes currently. 



Question: Are there any interesting or spectacular stories that come to mind with some of the customers that have visited East Pole to date?

Jared: One thing comes to mind that I really enjoyed. I may end up not getting all of the details right, but so goes it. There was a couple who had been trying to get pregnant for quite some time with no luck. One day, the wife emails us and asks if she can bring in her own special mug and if we could serve her husbands latte out of this cup. She wanted to bring the cup in on a Friday so that she could bring her husband on a date Saturday morning. We agreed to this. We served his latte in the cup and they enjoyed their date. Upon finishing his latte he noticed a few words written at the bottom of the mug. The words read: "you're going to be a dad". The two were ecstatic and to me that was a really fun moment to be let into. 



Question: What are your and Sara's personal favorite coffee drinks? [Editor’s note: Sara, the director of wholesale at East Pole, is Jared’s wife]

Jared: My personal favorite drink is: black coffee. Sara's favorite drink: a well made cappuccino. 



Question: What's been your biggest (or one of your biggest) challenges running East Pole? 

Jared: That's hard to say. I guess learning how to be a boss to a group of kids who are not much younger than me? It's an interesting dynamic because you spend so much time together and become friends and can forget that there is a boss aspect to it. I will say this though: while this is what I am listing there really isn't much struggle here. We have an incredible staff. Everyone that works here is hospitable, knowledgable, fun to be around, and good at what they do. Having business partners (in Matt and Jules) who can crush what they do helps me be able to focus on the coffee bar and roastery. I would say that has been vital to the success of East Pole. 


Conclusion

You know how there is a high school yearbook award called “Best All Around” given to one or two students? Well, I think East Pole Coffee Company would get this award in the Atlanta area for its amazing coffee (roasted in-house), incredible design and decor within its interior, strong partnerships with coffee shops and bakeries around Atlanta, and impeccable customer service.

Run, don’t walk, to East Pole Coffee Company if you haven’t yet visited this coffee shop gem.

###

Many thanks to Jared Karr for taking the time to answer my questions to accompany this blog post.

Editor’s note: In case you are wondering about the title of this post: 1) East Pole Coffee Company is closer to home for Jared when compared to his time away in Indonesia 2) The coffee shop is located just a few miles from where I live and 3) East Pole’s fairly central location inside the Atlanta perimeter means that East Pole is one of those coffee shops that should be accessible regardless of where you live in the metro Atlanta area.


East Pole Coffee Company
Web | Facebook | Instagram

Address:
255 Ottley Dr NE, Suite #105
Atlanta, GA 30324
Google Maps link
ph: 404-939-6498

Hours of operation:
Monday-Tuesday: 7AM to 3PM
Wednesday-Friday: 7AM to 5PM
Saturday-Sunday: 8AM to 4PM

Japanese-Inspired Drinks and Desserts at Momo Cafe in Midtown Atlanta

Located in Midtown Atlanta, Momo Cafe is a Japanese-inspired cafe that offers specialty coffee, tea, pastries, and other desserts. Located within Momonoki restaurant, Momo Cafe is located on two levels, with the second floor overlooking the nearby I-75/I-85 exchange. I had the chance to visit Momonoki and Momo Cafe twice in the new year and my impressions are below.

Photos from my visit are below.

The Space

Momonoki (Momo Cafe) is located at 95 8th Street NW, Suite #100 in Midtown Atlanta—about three blocks away from Georgia Tech’s Technology Square. The front door takes you inside Momo Cafe and Momonoki; the cafe is on the left and the counter from which you order at Momonoki is on the right (Momonoki is a counter service restaurant, where you order up front and then can take a seat anywhere you would like inside the restaurant).

During my first visit, I ordered both from Momo Cafe and from Momonoki—the barista brought out my cappuccino to the main dining area of Momonoki. I ordered the Filet Mignon bowl (served with shallot ponzu, fried garlic, poached egg, scallions, mix green, wasabi, and rice)—it was a delicious lunch.

On my second visit, which I had pre-arranged with the staff at Momonoki, I focused on Momo Cafe. During this visit, I was able to sample a couple of the specialty coffee drinks on the menu at Momo Cafe as well as chat with the General Manager of Momonoki, McKenzie, about the cafe’s service offerings, what’s in their pipeline (hint: dedicated lunch offerings from Momo Cafe are coming in March 2019), and more.

The front of Momonoki/Momo Cafe. An outdoor patio is seen at left, but it was not occupied during my visit because of the cold weather.

Another view of the front of Momonoki. Highway I-75/I-85 is seen in the background.

The interior of Momonoki. Since there is no place to sit inside Momo Cafe on the first level, you’re welcome to bring your coffee/tea/desserts here. There is also a dedicated second floor for Momo Cafe customers.

Front counter of Momo Cafe.

Momo Cafe features beautiful design elements throughout its space. For example, the gorgeous table display at Momo Cafe, seen below, features porcelain china. At top, a gold-colored triangular pot. At the edge of the table are coffee beans for sale from one of the roasting partners of Momo Cafe, Methodical Coffee. I think this partnership meshes well, as Methodical Coffee also has a beautiful design aesthetic (both on its coffee bags and in its brick-and-mortar presence). Momo Cafe also has rotating partnerships with other roasters, which include or have included in the past: Verve Coffee, East Pole Coffee Company, and Stumptown.

A table at Momo Cafe. Bags of Methodical Coffee are available for purchase.

Wide view of Momo Cafe. Behind the glass pane in the back is the seating area of Momonoki.

The front counter of Momo Cafe.

Details from inside Momonoki.

Details from Momo Cafe.

Details from Momo Cafe.

Detail of tea leaves on the front counter of Momo Cafe. Though I have not tried the teas on my visit, the menu consists of three Japanese-sourced teas and three Taiwanese-sourced teas.

A view of the Momo Cafe/Momonoki space on the way to the second floor, reserved for Momo Cafe customers.

View from the second floor of Momo Cafe (looking south).

Details from inside Momo Cafe, looking through the window pane toward Momonoki.

Momonoki means Peachtree in Japanese, which, of course, is unique to Georgia and the city of Atlanta (fun trivia: there are 71 variants of the word “Peachtree” in street names in the city of Atlanta).

Building on the Momonoki name, the logo at Momonoki is a representation of a peach with the Kanji character “wood” written in the interior. This logo represents Atlanta’s I-285 (perimeter) with the I-75/I-85 through Atlanta’s middle and I-20 bisecting the city east and west:

Momonoki’s logo is a nod to the Peach State and a representation of the major highways that are found in Atlanta.

The Drinks

Momo Cafe offers specialty coffee drinks such as cappuccinos and lattes, as well as teas that are sourced directly from Taiwan. During my visit, I watched as the baristas prepared three drinks: the black sesame latte, an iced strawberry matcha, and the iced Okinawa brown sugar latte. I want to thank Dorothy and Summer, baristas who were working at Momo Cafe the day of my visit, for preparing the drinks and guiding me through the preparation process of these drinks.

Grinding the beans in preparation for the black sesame latte. Methodical Coffee was used on this day.

A brief video of the latte preparation at Momo Cafe, with Dorothy the barista behind the espresso machine:

 

Preparation of the iced Okinawa brown sugar latte.

The iced strawberry matcha drink at Momo Cafe—prior to mixing.

Latte preparation in the works while the iced strawberry matcha enjoys the spotlight on top of the espresso machine.

The iced strawberry matcha latte after thorough mixing was quite delicious. It’s hard to describe its taste profile, except that the sweetness of the strawberry syrup complemented the less sweet matcha; no additional sugar was needed to be added, per recommendation of the barista, with whom I agreed after tasting. Highly recommended.

The strawberry matcha latte after mixing.

Dorothy, the barista, in the latte art process.

The black sesame latte at Momo Cafe is like a work of art. I love the final presentation, including the use of the elegant porcelain cup in which the latte is served:

The black sesame latte at Momo Cafe.

Another view of the black sesame latte.

The iced Okinawa brown sugar latte at Momo Cafe.

A section of the coffee, tea, and dessert menu at Momo Cafe.

The Sweets

One of the co-owners at Momonoki/Momo Cafe, Ching Yao, is the baker at Momo Cafe who whips up the light and fresh-baked pastries daily. As with the coffee drinks, sesame and matcha play a key role in the ingredients of some of the pastries available daily at Momo Cafe.

The homemade matcha croissants are one of the most popular dessert items at Momo Cafe (and, I think, in the Atlanta area).

Desserts at Momo Cafe. At front: the black sesame croissant. At left: the chocolate citrus croissants. At back right: the matcha croissants.

The chocolate citrus croissant at Momo Cafe.

Homemade cookies at Momo Cafe. Flavors include matcha, dark chocolate, and chocolate chip walnut. Yum!

Finally, another unique element at Momo Cafe is the soft-serve ice cream. There are two popular flavors, as you may have guessed: matcha and black sesame. I tried the combination and it was fantastic:

Soft serve ice cream at Momo Cafe. You can’t go wrong with the matcha and sesame combination.

Conclusion

Momo Cafe is a wonderful addition to the specialty coffee shops in the Atlanta area. The drinks are prepared with precision and are elegantly presented. The staff are very welcoming and knowledgeable. If you go, you could combine your visit to Momo Cafe and Momonoki (as I did previously, getting coffee and lunch). Certainly, if you are a coffee aficionado, Momo Cafe deserves a spot on your to-visit itinerary for the unique Japanese-inspired drinks that you can taste there.

Finally, in some exciting news, Momo Cafe will begin to have lunch offerings of its own beginning in March 2019 (i.e., these lunch options will be separate from what is already on the menu at the adjoining Momonoki restaurant). Keep an eye out on their Instagram page for details of the announcement.

Thanks again to Momo Cafe and its staff for the visit and opportunity to profile them here on the Atlanta Coffee Shops blog.


Momo Cafe
Web | Facebook | Instagram

Address
95 8th St. NW, Suite 100
Atlanta, GA 30309
Google Maps link
ph: 404-390-3025

Hours of operation:
Monday-Saturday: 8AM to 9PM
Sunday: 9AM to 9PM

Coffee and Community at Copper Coin in Woodstock, GA

Located in suburban Woodstock, the spotlight in today’s post is Copper Coin Coffee.

The coffee shop occupies a sizable space on Chambers Street in downtown Woodstock and attracts a devoted crowded to its location daily. There is, of course, coffee (Copper Coin is partnered with East Pole Coffee Company)—but also breakfast, lunch, and dinner options. Copper Coin is tightly integrated with the community and there are all kinds of events that occur there on a frequent basis, such as hosting a local knitting group, an art history class, and other special interest events including pop-up art shows, and a number of photo shoot and TV/movie productions. There are live shows/concerts on the weekends; see the events calendar for details.

In the summer of 2018, Copper Coin received a liquor license and has been serving beer/wine (and a few months later, alcohol).

The photos from Copper Coin are from the Woodstock location (there were previously two other locations in the Atlanta area).

NOTE: At the bottom of this post, you can read the responses from the owner of Copper Coin Coffee, Randy Altmann, to the questions I had about the shop, some of its challenges, and more. I think Randy’s responses are very insightful, and I am thankful for Randy sharing his thoughts.

Exterior of Copper Coin Coffee in Woodstock, GA.

Interior of Copper Coin Coffee. Adjacent to the brick wall in the back is where live music/performances may be heard at Copper Coin,.

Inside Copper Coin Coffee. There are coffee options: the basics, espresso drinks, and manual brew coffee.

At Copper Coin Coffee.

Art on the walls at Copper Coin.

Stadium seating at Copper Coin Coffee. Please take a look at the interview questions with the owner at the bottom of this post.

Coasters for sale.

Since Copper Coin is partnered with East Pole Coffee Company, you can buy their freshly roasted beans at Copper Coin,

Front counter.

Ambient light. Plenty of seating.

Tables and booths are options at Copper Coin.

Copper Coin has a community room which you can reserve by the hour ($35/hour of $100 for a 3 hour block). The rate is $10/hour for any non-profits that would like to reserve this community room.

Risk, anyone?

Lots of board games to choose from at Copper Coin.

A cappuccino.

If you’re in the Woodstock area, I highly recommend checking out Copper Coin for coffee (the fact that they’re partnered with East Pole Coffee Company, one of the Atlanta’s best specialty coffee shops and roasters is an added bonus). And if you’re not a coffee person, you can always check out Copper Coin for their breakfast/lunch options and/or their numerous live events.

Interview with the Owner of Copper Coin

Following is a condensed interview with the owner of Copper Coin, Randy Altmann:


Question: When was Copper Coin founded? Was it founded at the same location as the current one? 
Answer: This is the Third location for the shop.  It started as the Woodstock Coffee Shop almost 15  years ago. The original location was next to where the Sprouts Farmers Market is currently located in Towne Lake. Nine years ago, the former owners purchased the shop.  They did a deal with ACRU, a loan institute, that was in this site and became “Copper Coin Coffee”  inside the bank.  Over time they took over more and more of the space and 3 years ago, the bank (by then Bank of the Ozarks) moved out and Copper Coin took over the entire site.  They also opened up two other locations, Brookhaven and Cumming, which were full-out restaurants that closed in 2016 and 2017, respectively.

The former owners announced in October of 2017 that they were closing the Woodstock location.  We purchased the assets from the bank.  They closed Oct 31 at 9 PM and we re-opened Nov 1 at 6:30 AM.



Question: Since its opening, has Copper Coin undergone any significant renovations or expansion? 
Answer: We have expanded to a fairly functional, good sized kitchen.  We also have renovated the old bank offices and rent out cubicles or offices by the hour, day, week or month.

 

Question: Did Copper Coin serve beer/wine/drinks from the beginning or was this an expansionary move per customer demand?
Answer: We added Beer/Wine in August of 2018 and the first Alcohol in December 2018.

This was part of our business plan to expand the CC from a Daytime Coffee Shop/Gathering Place to expand “The Flip Side of the Coin” to be a place where adults  could come and relax in the evenings but feel comfortable having their children with them.

As part of the transition we greatly expanded the kitchen offering to include more Breakfast and Lunch items. A lot more desert offerings.  We are just now beginning to offer lite food in the evenings.

 

Question: There are some similarities in the architectural space with East Pole Coffee Company (with whom you have a partnership) -- I am thinking of the stadium seating, for example. Is that just a coincidence? 
Answer: Purely a coincidence other then the original designers of both spaces wanted the “gathering space”

 

Question: Can you comment on what your clientele is like? Is it people who come in regularly every day to get some morning coffee and/or do some work? Or is it a varied mix of customers? 
Answer: Daytime we are a gathering place for a lot of Woodstock.  Coffee out Mom’s, business meetings, home away office.  Afternoon and Evenings are more students.  We have begun live music 4 days a week.  This brings a different weekend crowd as we feature an eclectic mix of music types.  Jazz, R&B, Classical, Old Blues, Americana.  Our Jazz Lunch on Sundays has become a packed house place to come and relax after church or a lazy morning.

The Fri/Sat music includes local and Atlanta based talent as well as touring indie acts from Nashville, Washington, Indiana and even Italy so we are becoming a quasi-concert venue.

With the addition of board and card games we also are getting everything from Scrabble to Uno games most nights.

We also host a local knitting group, an art history class and other special interest events including pop-up art shows, and a number of photo shoot and TV/movie productions.

 

Question: Do you have any partnerships or outreach with any non-profits or other local organizations? If so, which ones and how do you partner together?
Answer: We support a number of local worship places by donating/discounting coffees for their major events (Xmas, Easter).  East Pole Coffee Company also supports us in this by grinding the beans for free for these events.

We support most of the local School PTA groups and offer discounts to their teachers and families as well as support their newspapers etc.  We also work with the Lions Club as a collection point for winter clothing.

 

Question: What are some of your biggest challenges in running your business today? What, if anything, would help you operate more successfully?
Answer: Keeping and Training a staff is the lifeblood of what we do.  They are the frontline and are a contact point for ALL our customers.  Teaching them to make a great cup of coffee is “easy”.  Teaching them to make every customer experience fantastic is a never ending challenge.  To encourage our staff to stay, we offer supplemental insurance through AFLAC and a simple IRA program that we do matching funds to.

Managing the evolution from a “simple” Specialty Coffee Shop to a full day and night gathering place for the community is a huge challenge.  Older regular customers got upset as we brought in live music because they felt it was a distraction. New customers come in because we offer a new type of entertainment.  Adding alcohol to support the evening business without becoming “A BAR” is a Rubik’s Cube.

But the history books are full of great businesses Large and Small that have gone out of business by not changing what they do and meeting the changing needs and expectations of their customers. Woolworth’s and Sears both had the tallest buildings in the world at one point, and are both out of business (or close to it).  Independent businesses usually fail because the owner either does not understand business, or how to match their passion for the business with the customer’s needs.


Question: Is there anything else you'd like to share with a wider audience about Copper Coin?
Answer: Our focus is on the community.  We want community groups to come and use our conference room (Community Room) and offer discounts to them.

We are dedicated to supporting the arts. Live music, Local artists.

We host Coffee with a Cop and are starting up “Friday with a Fireman” to encourage better understanding within our area. 

And, I am not allowed to make any coffee.  My first week, I was learning to make our drip coffee (as do all starting team members).  Everything went well but the coffee came out REALLY weak. The barista I was training with pointed out that next time I should grind the beans first!

I live within my limitations.


Copper Coin
Web | Facebook | Instagram

Address:
400 Chambers St.
Woodstock, GA 30188
Google Maps link
ph: 470-308-6914

Hours of operation:
Monday-Thursday: 7AM to 8PM
Friday: 7AM to 10PM
Saturday: 8AM to 10PM
Sunday: 8AM to 8PM

When Harry Met Atlanta: Exploring Harry Bakes Cafe inside Caravaca Market in Midtown Atlanta

Today’s spotlight is on Harry Bakes Cafe, a unique coffee shop located inside Caravaca Market Hall in Midtown Atlanta.

The owner of Harry Bakes Cafe is Harry Pagancoss, a Puerto Rican native. Harry is a celebrity chef who’s traveled the world widely in search of culinary adventures. Harry's culinary training began when he was just 8 years old and has taken him around the world to countries like Peru, Italy, and France. Harry’s first book, Pure Pleasure: Spellbinding Recipes is available on Amazon.

Harry’s career in television began as a guest chef on Telemundo's international morning show, Levantate, which was seen in over 26 countries. From there, Harry appeared as a guest on the Morning Show on the CW Network, followed by being a host on TV Azteca’s Mananeando. Harry has also collaborated with MTV Tr3s, with audiences in all of Latin America and the United States. Most recently, Harry was host of Turner's Latin American travelogue called GPS: Guided by Flavors. This latest venture is what brought Harry to Atlanta.

For the curious, there are many videos on Harry’s YouTube channel; below are highlights of Harry enjoying coffee in Puerto Rico and one of Harry’s talent videos.

 

Harry Bakes Cafe in Atlanta

Harry Bakes Cafe in Atlanta is actually a continuation of Harry Bakes Cafe which first opened in Miami, FL in 2008. After Harry moved to Atlanta about five years ago to work with various media, he began thinking about opening up a restaurant of his own in Atlanta. Harry expanded on the Harry Bakes concept with Harry Bakes Cafe integrated into Caravaca Market, alongside World Taste Bar and Remember Billiards & Lounge (an event space from which you can order food from World Taste Bar or Harry Bakes Cafe).

Today, Caravaca Market is a “culinary sanctuary of the city of Atlanta boasting restaurants, bars, and the best world cuisine around.” In case you are curious, Caravaca Market is named after Caravaca de la Cruz, a holy city in Southern Spain. Harry Bakes Cafe, World Taste Bar, and Remember Billiards & Lounge are separate branded entities within Caravaca Market, but they are all located under one roof and seamlessly connected with each other. When I spoke with Harry, he explained that all of his worldwide travels and culinary experiences have led to this culmination for the creation of Caravaca Market.

The day I visited Harry Bakes Cafe, I didn’t have a set plan to meet Harry. However, as I sat down to enjoy a cup of cappuccino and a Mallorca sandwich, Harry saw me with my camera gear and came by to say hello. Coincidentally, during my visit, a food blogger named Kristen Dior Abdus-Salaam (better known as Atlanta Food Guy, or AFG) was also visiting Caravaca Market / Harry Bakes Cafe / World Taste Bar. I saw Atlanta Food Guy getting a tour of the space and during a short break, I introduced myself. This introduction led to Harry chatting with us for about an hour, talking about his travels and culinary experience, how Caravaca Market came to be, and more. During this time, Harry also pointed out some special items on the menu and asked if we wanted to sample anything. I opted to try one of the cocktails on the menu at World Taste Bar—the drink I chose, “Berry Peaceful,” was light and refreshing. (Thanks, Harry, for this tasting!).

I then went on a mini-tour of the space with Harry, who explained the concept of Caravaca Market, Harry Bakes Cafe, and World Taste Bar. Caracava is meant to be a one-place stop: a small grocery store for items like wine, cheese, and pasta; a coffee and pastry stop at Harry Bakes Cafe; a lunch/brunch and/or cocktail spot at World Taste Bar; and finally, a place to relax and/or play pool at the far edge of Caravaca Market (it’s called Remember Billiards & Lounge). It’s an amazing concept and I highly recommend you check it out for yourself. The slogan “Eat. Drink. Play. Shop” is apropos for this space.

Photos from my visit are below. I highlight the spaces within Caravaca Market in the captions.

The counter and menu at Harry Bakes Cafe inside Caravaca Market.

A chicken sandwich on Mallorca bread, topped with powdered sugar, at Harry Bakes Cafe.

Cappuccino at Harry Bakes Cafe inside Caravaca Market.

The tables at World Taste Bar inside Caravaca Market.

Various cheeses for sale inside Caravaca Market.

Canned items, juices, and other goods on sale inside Caravaca Market.

The interior of Caravaca Market—there is plenty of space to enjoy a meal or to drink coffee to start your day.

The counter at Harry Bakes Cafe inside Caravaca Market.

Tea for sale at Caravaca Market.

Wide view of the tables at Caravaca Market—the front of World Taste Bar is to the back of this scene.

Desserts in the counter at Harry Bakes Cafe inside Caravaca Market.

Desserts in the counter at Harry Bakes Cafe inside Caravaca Market.

Taking in the surroundings at Harry Bakes Cafe inside Caravaca Market.

Details from Caravaca Market.

The Bodega inside Caravaca Market has wine and other goods for your shopping convenience.

Comfortable chairs next to the Harry Bakes Cafe. Note: Harry may be seen in the background of this image at left.

Wide view of the Caravaca Market interior.

Front of the World Taste Bar inside Caravaca Market. Come here for lunch, brunch, or cocktails.

The Beer Bar and pool hall inside Caravaca Market. The pool hall inside Caravaca Market is a separate space called Remember Billiards & Lounge.

On the scene: Atlanta Food Guy conducting a live Instagram interview with Harry Pagancoss, owner of Harry Bakes Cafe and Caravaca Market.

Keep Calm and Caravaca Market.

If you’re in Midtown Atlanta, I definitely recommend checking out Caravaca Market and its various offerings: from the coffee and delicious pastries/snacks at Harry Bakes Cafe to the cocktail and lunch offerings at World Taste Bar. And if you happen to meet Harry during your visit, say hi. Harry is one of the friendliest persons I have met in the Atlanta dining scene.

NOTE: Parts of Caravaca Market are still under development, and in fact, a larger Harry Bakes Cafe is currently under construction just a few feet away from where the pool hall/Remember Billiards & Lounge is located inside Caravaca Market. This new front of Harry Bakes Cafe is slated to open in late February 2018.

I’ll update this post with an update when the new Harry Bakes Cafe is unveiled!


Harry Bakes Café (Inside Caravaca Market)
Web | Facebook | Instagram

Address:
782 Peachtree Street NE Suite B
Atlanta GA 30308
(inside Caravaca Market)
Google Maps link
ph: 404-565-0580

Hours of operation:
Monday: 8AM to 5PM
Tuesday-Thursday: 8AM to 10PM
Friday: 8AM to 11PM
Saturday: 10:30AM to 11PM
Sunday: 10:30AM to 6PM

Books and Coffee at Read Shop in Vinings

If you’re a fan of both coffee and books, then you should add Read Shop by the Merchant in Vinings, GA to your itinerary.

Read Shop was founded in 2016 by entrepreneur Dan Collier, who is known for his other businesses such as Atlanta's The Merchant, Collier Candy Company, and Archer Paper Goods.

Inside Read Shop, you may find bestseller books that make it to the New York Times list, as well as numerous fiction, non-fiction, garden books, cookbooks, children’s literature, and coffee-inspired books. The store also cycles through seasonal offerings of stationary and greeting cards.

With a similarity to Brother Moto, Read Shop didn’t serve coffee at the outset. As I learned from my conversation with the General Manager, Read Shop added the capacity (or evolved) to serve coffee within its premises (as a way to bring in extra foot traffic through the door). The concept has worked well and Read Shop is now a favorite among locals in Vinings and the surrounding Cobb county for great coffee, pastries, and books. A thank you goes out to Justin, a Manager at Read Shop, for making my cappuccino and speaking with me about the Shop.

Photos from my visit are below. As you can see, Read Shop is one of the cutest and coziest coffee shops in Atlanta.

Exterior of Read Shop by the Merchant. The outdoor patio is nice during warmer weather.

Plenty of free parking at Read Shop.

Interior of Read Shop.

Cozy interior of Read Shop.

Various books and cards for sale at Read Shop.

The greeting card display at Read Shop.

It wouldn’t be a true bookstore/coffee shop hybrid if books about coffee weren’t for sale.

Looking out toward the entrance at Read Shop.

Bestsellers and magazines on display at Read Shop.

These books are a bit harder to reach…

During my visit, I was impressed by the decor inside the shop and the neat coffee counter. Read Shop is partnered with Stumptown Coffee and traditional coffee beverages are available, as well as cold brew. There are also seasonal drinks, such as lavender latte and lavender chai latte, on the menu. If you’re a tea drinker, Read Shop has a selection of teas on the menu as well.

The coffee counter at Read Shop. Traditional espresso drinks, cold brew, nitro col brew, tea, and seasonal drinks are on the menu.

Order: cappuccino. Major props to Justin, a barista at Read Shop, for his friendly smile and coffee prep.

Chocolate croissant and cappuccino at Read Shop.

Some light reading.

Reading about cappuccino at Read Shop.

A comfortable setting.

Read Shop, of course, offers free Wi-Fi for its customers. The Wi-Fi password is Readmorebooks (how clever!).

The books at Read Shop are carefully curated by the owner—you can read more about that concept in this blog post. If you’re a book lover who happens to enjoy coffee, then definitely check out Read Shop in Vinings.


Read Shop by the Merchant
Web | Instagram

Address
4300 Paces Ferry Rd SE #125,
Atlanta, GA 30339
Google Maps link
ph: 678-742-7853

Hours of operation:
Monday-Friday: 7AM to 7PM
Saturday: 8AM to 7PM
Sunday: 8AM to 6PM